SEO and Advertising for Greer Lodge Resort
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
I',m the proprietor of Greer Lodge Resort &, Cabins. I had already hired Juliana in 2001 (now dba JH Consulting) to do individualal helper tasks for me. She was veritably big, very creative. And then I bought this piece of property up in the mountains, and it had an old lodge on it. I did a major renovation on the lodge in 2004, and we determined that we needed to have a website. It was going to be a purpose resort. I tasked Juliana with finding someone who could do that for us, but she eventually took over the project. In 2004, Juliana establish someone to create us a single website for the resort. The resort kept growing exponentially. I was edifice more cabins, acquiring neighboring properties, and so on. Within 3 or 4 years, it was much bigger and we needed a better website. Juliana of JH Consulting built a brand new website in 2007. That website kept growing owing we were a purpose resort and kept adding cabins and activities. In 2016 Juliana anew built a brand new website using all the latest technology, owing we wanted to keep up with technology and be more mobile well-inclined. One of the big things we did in the commencement, owing we knew it was significant, was SEO for the leading website. We were spending a lot of money on Google AdWords PPC [pay-per-click] back then, and Juliana feeld that herself. We were spending $10,000-15,000 a month, so it was a big deal. It was a lot of money driving the website. Over the years, she',s developed our collective media: the Facebook page, and a pliant Twitter nearness. She responds to all of the reviews on TripAdvisor, Yelp, and Google almost the Greer Lodge Resort &, Cabins. This year, she propeled our advertising program: attractive collective media. We do paid advertising on Facebook and Google AdWords. We obey up show ads and retargeting through Google and Facebook. We identified our key zip codes and we know our demographics and a true household proceeds level. Google and Facebook obey up ads to nation in those zip codes with those demographics, and that has been very powerful. I originally hired Juliana in 2001 as my individualal helper. We',ve spent almost $250,000 with JH Consulting since 2004 to create our website and keep it running, plus feel our collective media, SEO, review responses, and online advertising. We’ve spent almost $1.5 million since 2004 on advertising and other projects that we',ve done on Google, Facebook, et cetera.Desired goal
Provided solution
What particular tasks were
How did you come to work with JH Consulting?
How much have you invested
What is the terminal result of working with
She began working as a individualal helper in 2001, but she began doing advertising stuff for Greer Resort since 2004.
Results achieved
Are there any measureable or plum results?
This is a purpose resort. Nobody shows up at the door and asks for a room. They are driving 4 hours from Phoenix or 5 hours from Tuscan to go up there and stay, so it',s surely the advertising that’s getting nation there.
Nobody even knew what the pliant town was, we put it on the map. Today, everybody knows all almost the pliant town owing of the efforts of Juliana, the website, the SEO, and all that. She built the last website a couple of years ago. With the running website, she employed all kinds of new technologies. I don',t know what they are, but we became much more mobile-well-inclined. Your SEO is truely tied to how powerful the website is, and the technologies that it',s using, and how new it is.
This year, we are up 40% income in sales. That is the best indicator. We were powerful in a lot of categories, like number of website visits, time that nation spent on the website, number of pages viewed, and so on, but the new website’s accomplishment even shocked Juliana. Now, more nation were coming to the website and more nation were staying longer. We have a very high rating on TripAdvisor for nation',s likement of the website. She issues reports, it',s all unbelievable.
How did JH Consulting accomplish from a project treatment standpoint?
She is fictitious. We mainly adjoin through email, but when we began the second website, we sat down for 3 hours and laid out a budget and a program, and then she went and executed it.
What is (from your point of view) the key factor to pay observation while intercourse with ?
I set her up as an independent contractor and helped her form JH Consulting. I could tell she was going to be a very lucky individual and I wanted to help her.
I like to mentor nation. I have 7 children of my own, and I',ve mentored all of them. I like doing it. She determined that it was time for her to go out on her own.
She is cost-powerful. She is a star, I could tell right from the commencement. She worked for me, but then went out on her own, and kept me as a client. That was the propel of her organisation, and her leading assignment was to create a website for Greer Lodge Resort &, Cabins, and she did that. It was a big website.
What aspects of their work would you like to get improved?
I don',t see how. I just have rave reviews almost all she does, and it',s all done very cost-powerfully.
Advice for possible clients?
She',s very good at describing things. Listen to her information and prepare her with a lot of information. You veritably have to work unitedly as a team. I apprehend in depth what we',re doing. When it comes to promoting posts and tweets, I don',t apprehend how to tweet, who is tweeting, and stuff like that, but she',s surely been a associate and I apprehend all the SEO stuff.
