Some details
In today’s day and age, marketing looks a lot different than it used to, and the tactics that worked so well 10+ years ago just don’t cut it anymore. You see, people don’t like being sold to. And we’re all getting much better at detecting a sales pitch from a mile away, thanks to the overload of advertisements we’re all bombarded with on a daily basis. It’s almost as if those old tactics – cold calling, direct sales, and
advertising, etc. – are like white noise. And in order to cut through the white noise, you need something different. Something noticeable.
