About JTMarCom Social Media Marketing company in Nashville, United States
JTMarCom with a combined five decades of marketing sales and entrepreneur experience was founded in January 2009. Supported by a cadre of some of the industrys brightest professionals JTMarCom integrates traditional marketing experience with expertise in the latest social media technologies.
John Taylor has just about seen it all in his 28-year career that began as a journalist and has included extensive experience in both the corporate and agency worlds.
He developed his writing chops at The Nashville Banner where he covered the police beat for several years. He also covered courts and state government for the afternoon paper and wrote an award-winning series on court reform.
One week in 1984 John was covering the problem-plagued Tennessee prison system for the Banner and the next week he was on the other side of the fence serving as public information officer for the Tennessee Department of Corrections. By handling escapes riots and hostage situations that attracted national media attention John learned critical crisis communications skills that have greatly aided his corporate clients.
Through 1987-1990 John gained valuable agency experience at Atkinson Public Relations from longtime Nashville PR veteran Sue Atkinson. Then it was on to the corporate world where John served as PR manager and then PR director for Nashville-based Bridgestone/Firestone. At the tire company he was responsible for creating and implementing some of the more successful PR campaigns in the industry.
In 1999 it was back to the agency world for John as he joined Trone Inc. in High Point NC. At Trone he continued to work in the tire industry playing an instrumental role in creating and implementing a grassroots dealer program for Uniroyal Tire that increased dealer advocacy for the brand and is now entering its 10th successful year. John also helped Uniroyal establish a successful Hispanic marketing program that won an EFFIE award for the nations top Hispanic marketing program. In 2008 John served as PR director for one of the Southeasts largest agencies — Erwin-Penland a Hill Holliday Agency in Greenville SC. He gained experience in grocery and restaurant marketing among other industries while at Erwin-Penland.
John can be reached at 615-477-3099 or at [email protected]. You can follow him on Twitter and his blog.
Christine Vice President of New Media Marketing for JTMarCom has worked in the corporate government and nonprofit sectors as well as run her own promotional merchandise firm. She is a master networker who is now helping our clients interact with their customers develop new customers and strengthen their brands with incredibly powerful Social Media tools such as Twitter LinkedIn and Facebook. Christine is a master Tweeter herself and counts Ford BMI Dunkin Donuts USATodaytech Reba McEntire and Miley Cyrus among her followers. You can follow her Tweets at http://twitter.com/ChrisGTaylor. Today its Twitter. Whats next? Christine helps JTMarCom clients stay on the leading edge of Social Media technology.
Christine was director of development and fundraising for the Arthritis Foundation of Middle Tennessee before joining Mental Health Management of America as director of marketing. Christine then embarked into a successful sales career in promotional merchandise helping multi-national companies with corporate gifts branded clothing and fulfillment/incentive programs. This led Christine to join the entrepreneurial ranks by opening Taylored Promotions a promotional merchandise firm that she sold when the Taylors moved to North Carolina in 2000. Christine honed her skills in Social Media Marketing while building a real estate practice in Greensboro North Carolina. You can reach Christine at 615-714-5469 or at [email protected].
Rusty Wright Creative Director
A strategist art director and writer all rolled into one creative fluency is Rustys specialty. A renaissance man in the truest sense he understands the creative process soup to nuts inserting his expertise even while the strategists are codifying their business plan.
He has written RFPs performed SWOT and GAP analysis and spearheaded perception mapping and naming exercises for business. He writes creative rationale creative briefs radio and TV scripts editorial online content and product copy. He has been awarded Gold Addys for logos and identity systems along with Neenah Paper Gold for stationery systems.
Rusty believes passionately that great marketing communication is not about making things pretty or merely regurgitating facts. Nor is it about pleasing your audience. It is about connecting with them. It is about relevant and resonating content driven by sound strategy. It is about crafting a compelling message with which the reader can identify. Its about understanding a little (okay a lot) about human nature and what makes people tick. Thats why he reads behavioral science texts like Influencing Human Behavior by H. A. Overstreet and childrens books from the likes of Dr. Seuss (face it the man had an ability like no other to craft lyrical stories that stay with people for a lifetime. Green Eggs and Ham anyone?)
Over the past 10 years he has provided strategy and creative for such sports retail and entertainment clients as the Pro Football Hall of Fame Comcast AAA NASCAR Childrens Hospital Los Angeles NBC Universal Cox Communications TV One Cakelove and UNCs Kenan-Flagler Business School.
Assistant Account Executive
JTMarCom has worked in a wide variety of industries including automotive financial health care real estate groceries and retail. Some of the companies weve enjoyed relationships with include:
We are also members of some really great organizations and groups including:
