Advertising & Digital Marketing for Large Church
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Introductory information
A fast induction on the buyer’s organisation
Since 2003, I’ve been the interactions ruler of Times Square Church in New York. I take care of all of the marketing, PR [open relations], and advertising.
Desired goal
What challenge were you trying to address with Jungle Communications?
We go to them anytime that we need to aid an occurrence or start in New York. As a non-profit, we can’t bestow full rate on billboards or subway campaigns.
Provided solution
What particular tasks were Jungle Communications, Inc. responsible for?
Jungle is our agency of archives for advertising, and they have been our associate in see perception of the word. They’ve negotiated radio, subway, and billboard advertising for large-scale occurrences, including a solid petition meeting in Times Square. They use their relationships with Christian media for our PR and occurrence coverage. Aside from direct advertising, they’ve negotiated associateships for us, including a contract with the NY Mets to do a Faith Day at Citi Field. For projects like Prayer in the Square, they’ve connected us with other churches to get them implicated.
Jungle helped with the negotiation for a couple of Google AdWords campaigns. They also monitored the results and assigned the budget, which was nice. The leading focused on a half-hour video we produced almost Marc Gastineau, a preceding football player and one of our congregants. The video featured the story of how he became a Christian. The second campaign was for our pastor’s radio program.
Recently, we had a lucky collective media and radio campaign for a dramatic origination we did in October. We did a live colloquy and presented an excerpt from the play. Aside from negotiating a posting on the radio standing pages, Jungle also served as the admin, which allowed them to control the process and meet our goals.
What is the team dynamic?
I mainly work with Sam Mikhail [CEO, Jungle Communications], who is a talent. I’ve also collaborated with the nation who worked on the latest collective media campaign.
How did you come to work with Jungle Communications?
Given our establisher’s background, I believe we establish them on the radio.
How much have you invested in them?
They are thoughtful of us owing we are a non-profit.
What is the terminal result of working with Jungle Communications, Inc.?
Our church has been using them as far back as 1999, years precedently I came on board. The work is ongoing.
Results achieved
Are there any measureable or plum results?
We love working with them. Not only are they experts at what they do, they have a big network and have always negotiated excellent deals. They are our only advertising agency owing of their powerful associateships in the Christian aggregation, which allows them to apprehend where we are coming from and how we need to work. This has been a nice component in our relationship with them.
Because of Jungle’s relationships, we’ve had some big billboard campaigns that we would never have been able to produce otherwise. At times, the billboard deals have been unbelievable. They even got us a billboard right close Port Authority on a remnant deal for a very good cost.
Our latest campaign did very well and brought observation to the play. Since Jungle was managing the campaign and pushing it as needed, our collective media extend was biger. We would do it anew in a second. I wish Sam had negotiated the contract with Mets—it wasn’t half as good. If we do it anew next year, he will be actively implicated owing he knows how to get us precisely what we need.
How did Jungle Communications accomplish from a project treatment standpoint?
They are generally answering, and we’ve never had issues with interaction. Sometimes they don’t reply as fast as I anticipate, but they’re not conscious of the rush we’re in. When we work with Sam, projects frequently get extended a pliant for one reason or another. Though, they are always ready to help even on a firm deadline.
What is (from your point of view) the key factor to pay observation while intercourse with Jungle Communications, Inc.?
Our debility is that we can be very last diminutive. Jungle’s force is that I can call them 1–2 weeks precedently the deadline, and they can quiet work with us. They are creative almost how we can leverage and maximize our resources.
What aspects of their work would you like to get improved?
I haven’t skilled any.
