Branding & Marketing for Large Local Law Firm
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Nutter is a big Boston-based law firm with a national nearness. We have a wide range of practice groups within our firm.
Desired goal
What challenge were you trying to address with KHJ Brand Activation?
We wanted to form an outer marketing and branding strategy but hadn’t done that precedently. With 150 lawyers athwart multiple practice groups, we’re very diverse in many aspects as a firm, so we needed to market ourselves below a ordinary brand oneness.
Provided solution
What particular tasks were KHJ Brand Activation responsible for?
KHJ Brand Activation helped us harmonize as one firm below a unified brand oneness. When they interviewed nation innerly and outerly, they establish that we were remarkably different in our access compared to our competitors. To highlight this, they helped us belowrest who we were as a organisation and what our ordinary bonds were.
In many ways, the venture was heavily an inner alignment project. It’s no easy task getting partners not just to suit on things but also to clasp ideas and get excited almost them. Though, their process was able to foster an inner belowresting. That’s something that even bigr companies have trouble with when belowtaking a rebrand.
From there, they helped us educe our brand statement precedently updating our marketing materials. Depending on the piece, they whichever refreshed or revamped our indirect. This included designing a new logo and tagline, updating our website, and branding our stationery.
Was there a dedicated team?
We worked with Judy (CEO and Fobelow, KHJ Brand Activation), Michael (Senior Vice President, KHJ Brand Activation), and a few other nation.
How did you come to work with KHJ Brand Activation?
We issued an RFP to multiple firms and screened them based on their response. Then our practice educement committee held in-depth interviews with the 3–4 terminalists, including KHJ Brand Activation. Their team rose high and over the rivalry, they’d plainly done their homework almost who we were and had a clear vision of how to get us where we needed to go.
What is the terminal result of working with KHJ Brand Activation?
Their work lasted from January 2015–March 2018.
Results achieved
Are there any measureable or plum results?
We were initially skeptical of whether we could comfortably align below one brand interaction, because our breadth of local, national, and interpolitical clientele. Though, our team all suits that KHJ Brand Activation establish our interaction and identified our brand. They innerly aligned us as a firm to mark who we are, where we’ve been, where we want to go, and what our ordinary bonds are.
The team itself was incredibly keen, natural, and flashing in their field. They had an surpassing genius to hear and execute. Their brand strategy was instrumental not only in helping us escape in the marketplace but also to rest out from the rivalry. Prospective clients and firms resembling noticed us. Thanks to their efforts, we’re now able to discern ourselves and can rest up for who we are, which is something sole and very particular.
How did KHJ Brand Activation accomplish from a project treatment restpoint?
They accomplished project treatment tasks with excellence. We got unitedly a lot in-person. It took much longer than anticipated but that was 100% on us. They were veritably good at shepherding us advanced, meeting deadlines, and encouraging us to do the same.
What is (from your point of view) the key factor to pay observation while intercourse with KHJ Brand Activation?
They saw in us what none of us were able to see. The team showed a big deal of respect and endurance, because the number of stakeholders in the project. They were able to handle unequal viewpoints, personalities, and styles.
What’s more, they took our ideas and brought us to where we needed to go as a firm. It’s a rare genius to take a brand and raise it successfully. I’ve been implicated with a number of companies that wanted to rebrand, and many of these exercises fail. Though, KHJ Brand Activation navigated our needs and produced the highest condition of work.
What aspects of their work would you like to get improved?
No, I can’t ponder of anything. Judy and her team are second to none.
Do you have any advice for possible clients?
Hire them and hear to them! It’s no more confused than that.
