Some details
Problem
Ship.com came to Kingfish Digital with a small base of users. Kingfish was tasked to grow the userbase at the lowest possible cost-per-user (CPA) while keeping users engaged.
Strategy
Kingfish created a multi-channel strategy to increase app awareness and conversions (users). Google Play Ads, Apple App Store Ads, and Product Hunt advertising were used in combination
with email and push notifications.Results
Ship.com grew its user base by 3x at an average cost per user of $0.70 on Google Play and $1.00 on Apple App Store Ads. Traffic increased by 4x to the website due to additional awareness.
