Inbound Marketing for Senior Living Health Network
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
We are a healthcare network.
What is your position in the organisation?
I superintend the senior living services division of the organisation. That includes two senior residences, which are independent, assisted and remembrance care services. I also have another aggregation that prepares supported living for seniors.
Desired goal
What business challenge were you trying to address with Knowmad Digital Marketing?
I recognized the weight of having a stronger Internet nearness. Consumers and their man children are looking to the Internet as a locate to acquire almost senior living services precedently they make a determination as to which ones they want to visit. I occupied with Knowmad to help increase leads to our website.
Provided solution
Please draw the aim of their involvement.
Knowmad occupied in Google AdWords and did some SEO work. We implemented HubSpot as a way of tracking. We’ve also implemented monthly blogs and consumer educational guides, which allow me to capture information.
How did you come to work with Knowmad Digital Marketing?
My Chief Information Officer [CIO] had worked with them in the past, so they were the only organisation I talked to.
Could you prepare a perception of the size of this start in financial provisions?
I bestow between $5,000 and $7,500 a month working with Knowmad. That does not include Google AdWords or any website revamp, which would be a separate project.
What is the terminal result of working with ?
The relationship began towards the end of 2013, and we’re quiet working unitedly.
Results achieved
Could you share any statistics, metrics or other feedback from this engagement?
I ponder Knowmad has done a very nice job. They have a very wide team. In malice of a lot of turnover, they put unitedly, in a relatively brief time of time, some excellent resources to support my starts and goals.
I keep track of how many nation have downloaded our guides from our website and how many “touch me” forms we take. From there, I look at how many of those touchs are converted to allowable leads for my sales counselors to work with. In 2014, from January to September, 321 guides were downloaded, and we taked 87 forms. In the same time time for 2015, those numbers increased to 425 downloads and 225 forms.
What distinguishes Knowmad Digital Marketing from other preparers?
The thing that I esteem the most is that they have some writers who veritably apprehend our business and the mind of our consumer, even though we were a new type of business for them. This has allowed me to do very minimal corrections to their work. I have also had to do very pliant education for the writers of the blogs, and all this has saved me a terrible quantity of time.
Is there anything Knowmad Digital Marketing could have improved or done differently?
I can’t ponder of anything.
