Some details
Established in 2016, Seniority Ltd had been serving their online audience through Magento 1x platform and wanted to build a digital commerce store, which can serve senior citizens with ease in ordering all kind of medical and healthcare products for them.
Finding And Understanding The Gap
- Over-engineered codebase with numerous 3rd party extensions and loosely defined business
Strategy
Being aimed to serve senior citizens, besides technology the brand needed to balance the overall experience across two generations, elderly people and caretakers. Hence, the team emphasized on larger fonts and additional whitespace between interface elements, no hidden menus, simplifying form filling, limited options per page, and providing obvious escapes or exists in case a user gets stuck.
The eCommerce Tech
eCommerce platform: Magento
Email marketing: Dotmailer
Search Platform: Mirasvit Sphinx Search
Point-of-sale (POS) system: LS Retail
Enterprise Resource Planning (ERP): Microsoft Dynamics NAV
Read More
https://www.krishtechnolabs.com/casestudies/seniority-live-evergreen
