Some details
A subsidiary of 4Homes FZCO, Tavola is a one-stop-shop to buy home appliances, kitchen tools, cookware, and various such utilities. 4Homes is a leading marketing and distribution company promoting brands in the GCC region. Being a part of 4Homes, Tavola has established itself in the Middle East region for products ranging from tableware to bakeware - and everything in between.
Challenges
Inability to communicate
brand’s story effectivelyOperational inefficiency and hindering user experience.
Low sales conversations across channels.
Troubles with work automation and inventory management.
The Strategy
Soon after understanding the challenges, it was time to implement the solutions. A few major implementations that the team considered included offline quotation system, multi-currency price management, multi-warehouse POS inventory and automatic assignment of orders, manage offline and online reward systems at both levels. Along with this, the team had to maintain the entire store page loading time and ensure that won’t decrease after implementing any new features.
The eCommerce Tech
eCommerce platform: Magento Opensource
Email marketing: MailChimp
Search Platform: Klevu Search
Point-of-sale (POS) system:Monsoon Edge
Enterprise Resource Planning (ERP): SAP ERP system
Read more here..
