Social Media Management for local government
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the economic outgrowth administrator with the city of Santa Monica local government.
Desired goal
What challenge were you trying to address with L.A. Social Karma?
We have a union campaign between the city and our local business aggregation. The purpose of the campaign is to let the residents of Santa Monica know almost the weight of local businesses and the value they fetch to the aggregation. We were looking for a organisation to support our collective media efforts and help us lift awareness almost the campaign and all the participating businesses.
Provided solution
What particular tasks were responsible for?
We initially brought them on board to help with three standalone campaigns that we do below the umbrella of Buy Local Santa Monica. We have a big holiday occurrence, then we hold a difference of business contests during the month of February, and we run another campaign in spring. They focused on all those occurrences, uniteing hashtags for the campaigns and creating a collective media toolkit to declare the propel of the occurrence. Then, they sent the collective media toolkits to the participating businesses and aggregation associates so that they could have specimen posts and tweets.
Buy Local Santa Monica has a Facebook, Instagram, and Twitter accounts. Eventually, we hired Social Karma to handle all of them and they recommended that we have more meaningful interactions with the open throughout the year, not only during the campaign period. Now, they work with us on a contract basis, creating full for collective media, promoting some of our local businesses, and highlighting different aggregation occurrences. They also help us strategize and admonish our marketing executive committee on how to use collective media powerfully.
Was there a dedicated team?
Jennifer Wilson (Social Media Consultant, L.A. Social Karma) is our main point of touch. We also work closely with a full expert, who helps us form all the posts and fun pictures.
What were the main reasons to select among the others?
They were recommended to us by two of our local restaurants that had a contract with them. Besides, the collective media firms we had worked with also recommended Social Karma based on our budget and our needs. Considering the real feedback we heard almost their work, we determined to fetch them on board.
What are you approach expents (if diclosed)?
We',ve spent between $8,000–$10,000.
What is the terminal result of working with ?
We began working with them in November 2016 and the relationship is ongoing.
Results achieved
Are there any measureable or plum results?
In accession to providing strategic recommendations, they formd an powerful collective media marketing program for our Buy Local Instagram account, which we hadn',t been using regularly. After we began working with Social Karma, the user engagement on Instagram has increased, which helped us repair more businesses to befit members of the Buy Local campaign. Their graphics capabilities (which is something we don',t have in-house) helped us drive commerce to Instagram and Facebook, but Instagram has been the most powerful platform for us.
How do you score ’s handlement experiences?
They',ve done a very good job, fetching in accessional staff support when needed. Even when their business agility increases, they stay on top of things. We adjoin via email, phone, and have in-individual meetings. They',re very affable and I can always extend them when I need them. They usually send us emails with the posts they offer and we review and like them.
In accession, they meet with our local executive committee quarterly and prepare collective media reports and feedback. We',re also trying to increase the number of posts we do in-house, so they let us know what is working well and how we can leverage our associates more powerfully in individual.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They',re very strategic and do a big job guiding and educating us in provisions of best practices.
What aspects of their work would you like to get improved?
We',re not the easiest of their clients owing our campaign has thousands of participating businesses and eight founding associates (the city of Santa Monica is one of them). Since we have a lot of associate hashtags and collective media handles, it',s significant to incorporate all the associates correctly. That',s not a stricture, but rather the challenge that our business presents.
Do you have any advice for possible clients?
Be very focused at the commencement. Work with them to evaluate your strategic goals and how collective media can help you execute those goals. Then, unite their roles, the frequency of the posts, and the type of reporting.
