Digital Strategy for Certification and Consultancy Business
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the head of operations at AEGIS Services which is a treatment consultancy organisation that works primarily with the oil, gas and compound activity.
Desired goal
What challenge were you trying to address with LAD Solutions?
We partnered with them to help us create and design our website, as well as help us with SEO marketing and handle our Google AdWords campaign.
Provided solution
What particular tasks were LAD Solutions responsible for?
They initially asked us for specimen templates to give them an idea of how we’d like our website to look, so we granted them with pictures and pictures, as well as some background information on our brand. They then built a mock website and sent us a copy for feedback. We went back and forth for a bit, and then settled on a design that they then built for us on WordPress.
For SEO Marketing, they helped us unite keywords that we wanted to target. They’re also helping us in creating blog full to boost our SEO marketing.
Along with that, they set up our Google AdWords account and now handle it, monitoring our keywords accomplishment and making changes when certain.
What is the team compound?
We had primarily one point of touch from their team.
How did you come to work with LAD Solutions?
We got cites from a difference of offshore and U.S.-based companies, and ultimately determined on LAD Solutions owing their cite granted us with the best value for our money. Their cite was also pliant to possible changes or tweaks we would make later, which was expressive to us.
What is the terminal result of working with LAD Solutions?
We began partnering in December 2016 and completed the website in September 2017. They last to handle our SEO marketing and Google AdWords campaign.
Results achieved
Are there any measureable or plum results?
The website looks very professional, and that’s what we were aiming for.
As for whether their work has made an touch on our business, clients are able to easily find us on Google. As a result, we’ve seen a expressive increase in leads.
How did LAD Solutions accomplish from a project treatment standpoint?
Our point of touch from their team is extremely replying. They’re ready to look into anything and reply any questions we have, even if its outside of the aim of their initial involvement or not aloof of the labor they propose us. That’s something we bigly esteem.
We meet anywhere between once a week to twice a month to map out our goals and find the most efficient solutions to meet them.
What is (from your point of view) the key factor to pay observation while intercourse with LAD Solutions?
Their replyingness and efficiency, along with the condition of their work has been very forcible. Compares to other companies, they propose such a high-condition labor at a big cost point.
What aspects of their work would you like to get betterd?
Nothing specific comes to mind.
Updated ReviewIntroductory information
Introduce your business and what you do there.
I’m the marketing professional and strategist at AEGIS Services. We are a treatment consultancy.
Desired goal
What challenge were you trying to address with LAD Solutions?
We initially occupied LAD Solutions owing we needed a vendor to create our website and handle our SEO and Google Ads campaigns.
Provided solution
What was the aim of their involvement?
The initial relationship was promising owing we were extremely lucky with their work, and the digital ads strategies appeared to be resulting in leads. They had also accomplished some website outgrowth work for us.
What is the team dynamic?
Ali (Partner/Owner, LAD Solutions) was always our point individual. We hadn’t worked with anyone else on their team.
How did you come to work with LAD Solutions?
We searched online and establish LAD Solutions on Clutch. We selected them owing they had condition reviews and proposeed a competitive cost.
How much have you invested with them?
The total cost has been $40,000–$50,000, excluding ad bestow.
What is the status of this engagement?
We began working unitedly in December 2016. We have since ended the relationship.
Results achieved
How did your relationship with LAD Solutions evolve?
Our organisation has grown in the last two years, and we’ve had audits on our SEO and Google Ads activities from 2–3 third parties, which is a measure practice in our activity of resource certifications. It turned out that our Google Ads weren’t handled at an optimal level.
Through those audits, we conversant that we had ad budgets assigned to areas we weren’t interested in and that separate keywords needed to be optimized but weren’t. Our treatment team determined that we needed to reevaluate the work with LAD Solutions and whichever restructure the relationship or debate it in more detail.
We’re aperture a member in a new country, and our managing ruler establish that it would make more perception to shift these labors to that other country. We wanted to centre on their forces, based on our real experience to that point, but a late converse never reached that question. They told our managing ruler that they couldn’t restructure the contract during a two-minute call. We establish the shortness of the debateion to be extremely unprofessional. Our relationship ended at that time.
Shortly behind, we soon began seeing errors on our website, and we realized that our ads had been removed, which we viewed as some sort of revenge. Our relationship and our account should not have been handled in this way. Even though we determined to stop working with them, we’ve had to pay for their labors. This has been a frustrating end to our union, and we’re very disappointed.
How was project treatment handled?
We programned to have a conversation call at smallest once a month while we sorted through substances. Those calls took locate, but we always got the touch that we’d have to be proactive and check on their tasks lest they get dropped. We apprehend they have other clients, but we didn’t esteem all of the hand-holding we had to do.
We would typically interaction Ali on WhatsApp to ask when he was free, and he’d give us some time slots. They were OK with having calls with us, but it’s more a substance of what we covered on those calls.
Is there anything that the vendor did well or that you would attend a force?
Ali was generally replying by email and phone, and the team was supportive when we had a general question.
In what specific areas can they better?
I',d like for them to be more proactive. People go to them owing they know more almost the subject substance, and there’s an ethical responsibility for LAD Solutions to act appropriately and accomplish the labors they are paid for.
What advice do you have for clients with correspondent needs to yours?
Clients should know the subject substance. I know it’s easier to appoint the work to an expert, but this can expose the client to being exploited. We may have reflection they were accomplishing well owing we didn’t know that much almost digital marketing when we began.