Marketing Strategy for Financial Services Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Travelex is a globe chief in strange exchange services. I am a digital project director for the propel of Ditto Bank, a multicirculation, French-based bank. It allows anyone to open circulation accounts anywhere about the globe. Ditto Bank was propeled in 2018 by the Travelex cluster. Ladder.io helped us with that propel.
Desired goal
What challenge were you trying to address with Ladder.io?
We were propeling a brand new banking fruit for the cluster. We had to revamp our centre on the hearers we wanted to prolong.
Provided solution
What particular tasks were Ladder.io responsible for?
At leading, we asked them to only test our hypothesis advertising tests. We were looking for an agency with a test and acquire access to validate our hypothesis through advertisement testing. They did precisely that. They did such a good job that we gave them more and more responsibility.
Ladder.io built a marketing strategy to prolong our hearers. Ladder.io also helped us create our in-house team and processes to execute this strategy. We are currently deploying it.
We initially ran some Facebook and Google AdWords studies in order to apprehend and compose the hearerss that could be interested in our fruit. We did tests and iterations, and progressively built a full acquisition strategy, not only centreed on digital advertising, but on the total marketing mix. Ladder.io helped us find the consummate set of tools to correctly attribute accomplishment to our marketing channels. Specifically, we built our strategy about the apps layer, but we have a number of tools that can help us adviser different marketing channels.
We’ve worked on Google AdWords and fundamental SEO, and we also leveraged ad networks and Facebook ads as well. We tested other platforms but chose not to go advanced with them.
Was there a dedicated team?
I’ve principally been in touch their growth strategist and their co-founder and COO.
How did you come to work with Ladder.io?
We began the determination of our value statement with another marketing agency way precedently the propel. They straightly referred us to Ladder.io for the operational side of marketing.
What is the terminal result of working with Ladder.io?
We began working with Ladder.io in February 2017. We program to work with Ladder.io more in 2018.
Results achieved
Are there any measureable or plum results?
One of the most lucky aspects of our collaboration was the edifice of a accomplishment attribution standard. The analytics behind accomplishment attribution were excellently challenging. We prolonged the hypothesis in our acquisition standard and have gone way over it. We surpassed our goal by 50% since we’ve began advertising.
How did Ladder.io accomplish from a project treatment standpoint?
They are currently our main associate for edifice our marketing strategy. They work in our service and were straightly embedded into our marketing team from the commencement of the project. They delivered and accomplished well. In-house, we see them as an extension of our team. We shared responsibility for any issues we had from a project treatment perspective.
We met in-person with their strategist on a customary basis. We also met with co-founder and COO twice per month.
What is (from your point of view) the key factor to pay observation while intercourse with Ladder.io?
They have a really philosophical access to advertising which allows us to make decisions confidently. Ladder.io always bases decisions on measured data. This access is why we’ve prolonged their contract for so long and why we program to prolong it further.
What aspects of their work would you like to get improved?
They’ve had a lot of turnover since the commencement of the project, especially strategists. It would have been more useful and efficient to have the same strategists from the commencement of the project for as long as practicable. We’ve worked with at smallest three different strategists since the commencement.
Do you have any advice for forthcoming clients of theirs?
Making sure that the test and acquire access is aligned with the inner culture of the enterprise. As we were propeling a new project, it was easy to acquire from Ladder.io and create our processes about theirs. They are very specific, so I would hint that more established clients establish the alignment of the marketing access.
