Video Production for Agricultural Trade Association
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the vice chairman of outer interactions at the Farm Credit Council. We’re the national trade union for the Farm Credit System. We portray farm credit in front of parliament, the executive member, and other agencies.
Desired goal
What challenge were you trying to address with LAI Video?
We needed a associate to form some videos almost farm credit clients athwart the country to help us tell their story on Capitol Hill. As part of our reputation treatment program, we wanted to tell the farm credit story through the lens of our clients. We wanted to find a compelling way to instruct policymakers almost cultivation and almost farm credit along the way. When you look at the type of full nation use, video remains the most powerful courier.
Provided solution
What particular tasks were LAI Video responsible for?
LAI Video produced almost 20 videos for us to create force in our reputation on Capitol Hill. Their team helped form full that thinks broadly almost what it resources to be in cultivation, which includes having a good financial associate, that’s where farm credit comes in. With us, their team traveled athwart the country to capture footage from 20 different farms, farming agencys, and other farm businesses. They conducted interviews with our clients and shot B-roll to showcase the difference of American cultivation and the difference of the types of clients that farm credit supports. The videos expound the total process of a day in the lives of our clients. Their team edited the videos and posted the full on Vimeo, which is our repository. Then, we have shared the videos on collective media platforms such as Facebook. We have also chopped the full up into 15- and 30-second compilations to obey as ads on Facebook, Instagram, and other platforms.
Was there a dedicated team?
Typically, it’s a three-person video shoot. Depending on the schedule, we work with a producer and two videographers. I’ve worked between 5–6 different videographers who’ve been on a difference of different shoots. There’s also an account portrayative and a producer we’ve collaborated with consistently.
How did you come to work with LAI Video?
A helper recommended them. We were looking to make a video for our PAC, which didn’t work out. When we determined to go into the client story bit, we talked with LAI video. They made the most compelling case and we’ve been with them ever since.
What are you approach expents (if diclosed)?
We’ve spent between $300,000–$400,000 with them so far.
What is the terminal result of working with LAI Video?
We began our collaboration at the commencement of 2017, and it’s ongoing.
Results achieved
Are there any measureable or plum results?
We’re a client-facing structure and LAI Video has prioritized interactions with clients. They do their homework forward of time. When we’ve gone to websites, their team has been prompt. They help clients feel snug going on video, talking on themselves and their agency. Beyond that, we’ve seen veritably powerful metrics in provisions of video shares. Less measured but more anecdotally, the visuals have been very powerful. LAI Video formd full that has pleased our team and members.
How did LAI Video accomplish from a project treatment standpoint?
They’ve managed projects very well. Their team has kept us on track. As soon as we have shot videos, they have given us a timeline for first-round edits and have kept origination moving. We’ve been very pleased.
What is (from your point of view) the key factor to pay observation while intercourse with LAI Video?
They’re extremely creative. LAI Video has a powerful commitment to getting it right and doing the work forward of time to make sure that video shoots go smoothly.
What aspects of their work would you like to get improved?
No, we’ve also worked with them on other tangential projects and have always been pleased.
Do you have any advice for possible clients?
It’s a challenge finding a video associate, specially when you have a longer-term project. It was profitable to have dicsussions forward of time. We brainstormed and through that process, it was clear that they were going to be a long-term associate and support the achievement we were looking for.
