Paid Social Strategy for Apparel Brand
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I was the Director of Marketing for a boutique retail and e-commerce form brand named HOMAGE. We operated 5 retail stores in the midwest and a expressive national footprint via e-comm.
Desired goal
What issue was the provider supposed to deal with?
LASANAN?We had a collective media team with experiences in full and aggregation treatment and were looking for a associate to help that team with paid collective advertising strategy and execution to drive income from Facebook.
What were your objectives for this project?
We wanted to instrument best practices and optimize our accomplishment advertising on Facebook, our most nimble brand collective channel. We sought to drive income and gain new clients from the channel as Facebook tweaked their algorithm to drive their ad network.
Provided solution
What were the reasons for choosing LASANAN?
We had a big experience working with LASANAN',s founder via a antecedent engagement precedently he founded the agency. His strategic and process expertise was second-to-none, and he granted surpassing value to our search marketing channel during that engagement. We attended 6 additional collective ad associates/vendors precedently selecting LASANAN due to past accomplishment with the founder and the desire to work with a local associate.
Please give as much detail as practicable because the work done
After selecting LASANAN, they executed an audit of our existing paid collective strategy and goals and presented recommendations on: growth manoeuvre, budget programning optimization, advancements to tracking and attribution modeling, and conveyred apprehension to our inner collective media team for day-to-day execution. We retained LASANAN as a consultative associate and auditor of go-forward activities following the strategic audit and training of our staff.
Were there any dedicated managers or teams that you worked with?
The founder was personally implicated in our project and granted recommendations himself. Justin added support during the engagement but maintained his position as our point of touch and apprehension holder.
Results accomplishd
What results did you accomplish unitedly with LASANAN?
The tracking advancements instrumented by LASANAN gave us biger trust in our power to attribute sales and make budget optimizations at their recommendation. We were able to drive expressive returns on our ad bestow and increased budget month-to-month to support facebook growth as outlined by LASANAN. LASANAN',s openness in apprehension convey and training allowed our inner team to capably execute on a best-in-class strategy that drove expressive income and new client acquisition. The engagement with LASANAN was deemed accomplishmentful by the collective team, myself, and C-level treatment at HOMAGE.
How do you rate the interaction and interaction with LASANAN?
LASANAN was meticulous in reporting and granted recommendations based on accomplishment in a single, actionable framework. Communication and treatment of our account were handled professionally and all parties were satisfied.
What precisely do you attend to be the key specialty of LASANAN?
We were impressed with the depth of apprehension at LASANAN. From strategic insights to very granular tactical recommendations, LASANAN granted a framework for us to contact see facet of our collective ad accomplishment with a close eye on ROI and KPI',s (income and new client acquisition). LASANAN is illustrious amongst their peers not only by their expertise but their willingness to share that apprehension with associates so they can effectively train inner team members to follow long term.
What should be done better, if there are any desired advancements?
We were very satisfied with the work and identified no areas of advancement for this engagement.
