Some details
The 5-day, 30,000 person annual VMworld Conference is a crucial point in time for VMware to present its vision for the future, and for them to hear from the infrastructure experts and IT decision makers who implement VMware technology in their businesses.
We began our design process by holding a series of immersive workshops and rapid design sprints in which we learned about the VMware roadmap for cloud services, mapped
out the attendee journey over the course of the conference, and designed and tested dozens of interactions and engagements that could help tell the VMware story.Guided by our learnings, we created a unique and immersive space called Cloud City. The physical design of the space set the tone of a futuristic and advanced immersive space, rich with media and educational tools, but calm and quiet enough to allow meaningful conversations and 1:1 training.
We developed custom applications on large touch-screen displays which allowed visitors to explore the many use cases for VMware’s cloud technology, and allowed experts to guide multiple users through in-depth product demos. We also organized social conversations and events, allowing current cloud customers to share their experiences and answer questions from prospective customers in small, intimate groups.
Winner: The Drum 2019 New Product or Service Launch &, B2B Highly Coveted
