Some details
We have created an AR app for the Tic Tac brand to start a dance flashmob in AR!
By scanning a barcode on a Tic Tac box through this fun app, a user unlocks one of the two dance-monster, could place them on any surface using the latest AR Kit or AR Core features, and hit the Play button to start the party. You can make selfies and videos with dancing monsters and invite friends to take part in the flashmob. Watch the
video to see how it works.The app became an instant success and a part of a marketing campaign for Tic Tac. It helped to launch a flashmob in the social media, where users shared photos and videos made in the app for a reward.
The app also stimulated purchases of Tic Tac because of its dance energy refuelling mechanism that requires scanning new Tic Tac boxes to refill monsters', dancing energy.
Download the app and try it yourself:
App Store - https://itunes.apple.com/ua/app/tic-tac-dance/id1450918188
Google Play - https://play.google.com/store/apps/details?id=org.liveanimations.tictak