Some details
Our latest campaign for Zespri takes shoppers on an exotic journey to discover the often overlooked yellow kiwifruit. We worked with animation collective Tulips and Chimneys to create a hyper-real CG rainforest to show the adventures that can happen when one ventures off the beaten track. Instead of the usual flora and fauna, this New Zealand rainforest is populated by winged spoons, dancing kiwi birds, and oversized SunGold
Kiwifruit for shoppers to collect.Our creative work was lead by the goal of getting consumers to “let their taste wander.", LRXD Creative Director, Jamie Reedy says, ",This campaign shows how intriguing and rewarding it can be to venture out of your fruit rut and put Zespri’s yellow kiwifruit in your shopping basket. For those who have never heard of a yellow kiwi—the majority of the U.S.—we wanted to announce this fruit in the most visually stunning way possible and convey how much of a taste adventure it is to eat.",
Raul Murguia, Head of Zespri Marketing for the Americas, said: “Thanks to LRXD’s creativity, collaborative mindset and strong digital capabilities, the agency has delivered a truly distinctive campaign that encourages consumers to mix up their shopping routine and discover Zespri SunGold.",