Some details
Starting with an existing selection of products (bathroom and kitchen fixtures), we have created an online brand that is today one of the top selling specialized online platforms in Romania.
Specialized in bathroom and kitchen fixtures and with a very good distribution network in the traditional trade nationwide, our customer was aiming to expand their sales online.
After several failed initiatives to build a
website and sell online using their traditional marketing approach and several webdesign companies, they came to the conclusion that marketing and project integration are more important than webdesign - therefore contracted our services.An integrated way to approach online sales.
We started researching competition, customer behavior, online and offline trends.
We built a dedicated brand and a custom selection of products, allowing us to better segment and reach a specific online audience: 25-45yo, average income, people that are buying or renovating property, with an inclination towards interior design and appreciated product quality.
Then we integrated all available communication and advertising channels to support our approach.
In the first year we exceeded 1,000 orders and a turnover confirming the success of the project, continuing with yearly two-figure growth ever since.