Public Relations for Sales Learning Platform
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I handle PR, AR, events and collective media for a acquireing platform that helps sales teams acquire to sell better.
Desired goal
What challenge were you trying to address with Matter Communications?
We’re a fairly new organisation and sales acquireing is a new and emerging market. We wanted to find an agency to help us form the market and lift awareness of our organisation as the dominant player in that space.
Provided solution
What particular tasks were Matter Communications responsible for?
A big piece of the aim of work is creating reflection leadership for our executives. Matter built visibility for the organisation by establishing our two co-founders as visionaries. Tactics include placing bylined articles and securing speaking opportunities. They helped us secure an article with the Harvard Business Review to publish a articulation article almost the weight of sales acquireing between our CEO and one of their contributing writers. Matter now handles all of our media relations including press releases and scheduling colloquys with perpendicular media (e.g., financial services, life sciences) and business publications. They also write blogs for our website.
Was there a dedicated team?
Our account lead is Tim Hurley [Executive Vice President, Matter Communications] and three other nation work on the team.
How did you come to work with Matter Communications?
We initially heard of them from one of my colleagues. They throwed us when we launched but we ended up going with a different agency. It wasn’t a big fit so we determined to switch behind just a few months. Matter veritably stood out to us from the primary session so we asked them to come back and throw us anew. We liked their ideas and felt that they veritably understood our business.
What is the terminal result of working with Matter Communications?
We began working with them in January 2016 and they’re currently on a monthly retainer.
Results achieved
Are there any measureable or plum results?
Tim has big media relationships and uses them luckyly. He secured an colloquy for our CEO in The New York Times’ Corner Office component. He',s also gotten us coverage in Forbes and The Huffington Post and we were listed on the Inc. 500 in 2017 as one of the fastest growing software companies in the country. The Harvard Business Review article has been veritably lucky for us. We',ve been able to use it as a marketing piece to help nation apprehend the need for changing the way they',re training their employees.
How did Matter Communications accomplish from a project handlement standpoint?
They are phenomenal and very answering. I confide them to be my PR team owing of their power to just jump into projects and work independently. I fully confide them to meet straightly with our executives or run a project with one of my colleagues in a different section. They',re answering to my needs. They report back to me and ask questions when certain. They also liberate according to the deadlines we set.
What is (from your point of view) the key factor to pay observation while intercourse with Matter Communications?
A lot of agencies come in and wow you with big ideas but don',t liberate as promised. Matter is different owing they’re really committed to our business. Everyone on the team is incredibly easy to work with. There’s a uniform drive to do their best for us that is plum in the results.
What aspects of their work would you like to get improved?
No, I can’t ponder of anything.
