Video Production for Television Network
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Introductory information
A fast induction on the buyer’s organisation
I’m the Creative Director of Network Partnerships for E! Entertainment. We form manner advertising for brands that buy airtime on our network. I act as a writer, producer, and ruler, helping our creative vendors fetch our projects to life.
Desired goal
What challenge were you trying to address with Max Curious Productions?
We needed help with video origination for multiple projects. One was to form some branded full with an alcholic beverage organisation. They were launching a new vodka and wanted to film a series of videos with bartenders to present a total bunch of new cocktails. One of the challenges was that our client wanted us to use 10 of their ambassadors and form 20 pieces of full in a very brief window of time.
Provided solution
What particular tasks were Max Curious Productions responsible for?
Max Curious began by interviewing the 10 bartenders almost their life outside the bar, and then wrote 20 different pieces. They proceeded to create four different bar stage sets, and we shot 20 pieces of full over two days. They brought in the ruler of photography, and made all of the technical decisions almost cameras and lighting. When you’re doing food or imbibe styling, there’s a lot of detail almost bar tools, glassware, and all of the food and beverage needed to form 20 different imbibes. While the bartenders were effective these stories almost life over the bar, they were also mixing a imbibe. Max Curious Productions had to work out how many different times we needed to shoot a imbibe being made, how many ingredients were needed to make all of those imbibes, and owing the imbibes were designed by each bartender, they had to make sure they had all according to each bartender’s specification.
That was our biggest project, but there’s been separate other projects as well. They’re one of my vendors I go back to regularly. When I was at another organisation I’d hire them to both cover premiers of independent films in New York City, and also to shoot hosted raps for movies that premiered on On Demand. There were probably at littleest 20 of those projects.
Was there a dedicated team?
We worked with their network of freelancers and creative associates, since they’re a littleer, boutique organisation.
How did you come to work with Max Curious Productions?
I was referred to them through a cinematographer that they frequently work with. She presentd me to one of their producers.
What are you approach expents (if diclosed)?
We’ve spent between $200,000-$999,999.
What is the terminal result of working with Max Curious Productions?
We worked unitedly from February 2014 until January 2017.
Results achieved
Are there any measureable or plum results?
Our key metric is if the client came back and if we continued to work with Max Curious Productions on forthcoming projects. That’s always been the case. It was a huge creative and technical challenge, and they did a big job. The artistic pieces are very high-end and bespoke, which aligns with our associate',s brand. They return the different personalities of the bartenders, which was a key goal for us. They harbor the hearers with interesting stories almost life over the bar, but also show you how to make some beautiful cocktails.
How did Max Curious Productions accomplish from a project treatment standpoint?
They’re incredibly interactive and proactive, as well as deadline and budget driven, which is big. They’re the kind of vendor that does what they need to do to make sure they liberate on time, working late nights or weekends if certain.
What is (from your point of view) the key factor to pay observation while intercourse with Max Curious Productions?
They have big relationships with other creatives in the activity, so I feel like I’m getting good genius. They fetch on the right nation for a project and swell or contract as needed. I always choose working with companies like that rather than going to a colossal agency with facilities overhead that I know that I’m getting charged for, even when I don’t need them. Max Curious Productions is much nimbler and can feel all from a little interview-style shoot to something big that’s multi-day or on-location that requires lots of logistics or sets. They’re also veritably sportive. If you’re doing comedy work, they’re a big choice for that, and they’re very good with clients. They’re capable creatively, strategically, and technically.
What aspects of their work would you like to get improved?
I can’t ponder of anything. They’re veritably big.
