Some details
Like many associations, NACAS had been experiencing challenges in recruiting and retaining members over a five-year period. It was struggling to attract Business Partners who bring revenue to the association, as a result, and conference attendance was shrinking. In addition, many members felt more affinity to their Regional association, meaning that there was less cross-pollination of networks and ideas at the
national level, which is critical to NACAS’s overarching mission.
Meanwhile, NACAS was approaching its 50th anniversary and wanted to strengthen its brand presence and marketing strategy so that membership and the conference could become a more attractive opportunity for Institutions and Business Partners to forge new collaborative partnerships that benefit students.
Over the past three years, its continued success and marketing and design variations on the C3X theme continued to attract Institutional Members and Business Partners alike.
