Some details
United Benefit Advisors is a membership organization whose goal is to help their partners by sharing their collective wisdom through data, in-person events, and information-rich communications.
A lot has changed in the employee benefits industry since UBA launched in 1998. However, UBA’s branding had not kept pace.
We worked with UBA to redefine the core message of the brand, the brand’s
voice, and the logo. Having worked closely with UBA for more than a year on marketing communications, events and more, we were very familiar with the existing brand. We knew a lot about what where we thought this process was going but ended with surprising and fresh results.
The new brand is rolling out through digital and other media through 2019.