Some details
Case Study: http://metajive.com/work/nike-tech-pack
Nike, Inc. is the world’s most recognizable name and leading innovator in athletic apparel. Nike reached out to our partners Hybrid Design who in turn asked us to collaborate in a new avenue of brand communication: A quarterly digital magazine for the Tech Pack collection.
Nike Sportswear
wanted to create a digital lookbook for the Tech Pack that would highlight both the products to tell rich stories and engage audiences. The starting point was a 200-page coffee-table book that was distributed to media during a press release for the collection. To create a cohesive digital experience of the book, the app needed to be optimized for multiple devices and globally available with regional links and 21 languages. The Tech Pack line is synonymous with high tech construction and innovation, and the app is a reflection of those qualities.The project was a new initiative for Nike, who is now working to engage its audience through a digital magazine for the first time. The successful launch of the app with its technical requirements and exceptionally short time window is testament to the company’s vision and our dedication to creating great experiences for both consumers and our clients. We cannot wait to continue pushing the envelope with future releases of this project.