Some details
Business opportunity: Transformative tech acquisition
Intel may be best known for great processors, but their vision is much broader: innovating at the boundaries of technology to bring the future into being.
Intel established their Sports Group in 2016 to revolutionize the sports-viewing experience. And with a few key acquisitions—180-degree panoramic 3D video, volumetric 3D video, and a
video-tagging AI—Intel saw an opportunity to build out their vision by partnering with Metal Toad.Technology solution: Cloud-native app with engaging UX
A high-performing proof of concept (PoC) project was key to meeting Intel’s strategic goal: solidify Intel’s leadership in the immersive media landscape by dynamically delivering panoramic, stereoscopic True VR video. Intel was anxious to prove the potential of the technology quickly, so after the discovery process, we set an aggressive timeline—completing the build in just 16 weeks.
Because Intel was already building a relationship with the Liverpool Football Club (LFC), our solution focused on an app to make soccer games even more exciting with personalization and amazing 3D video.
The UX: Highly personalized, immersive content
The Metal Toad discovery process—involving in-depth interviews with LFC fans—guided the design of a deeply engaging app.
- As users watch the live game, they pin their favorite plays in the app
- The app curates a custom content feed, using AI to discover relevant videos based on user behavior
- The app notifies users of events like game start times, highlights, and availability of post-game video
- Post-game, fans can watch their personal highlight reel in True VR video