Web Redesign & SEO Management for Boutique Credit Card Processor
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
Dharma Merchant Services is a boutique credit card processor that prepares payment processing options to small- and mid-sized businesses. I act as the COO at Dharma, managing our website, inbound leads, marketing strategy, and ongoing client relations.
Desired goal
What issue was the preparer supposed to deal with?
Mightybytes?We hired Mightybytes to help us revamp our website, in order to better connect with our clients. We also wanted an ongoing livelihood contract to handle our SEO and other outgrowth needs.
What were your objectives for this project?
Better user engagement. Better form conrendering. Better SEO results. More fitted leads, less phone calls and more web-based leads.
Provided solution
What were the reasons for choosing ?
We wanted a vendor that was both mission-aligned AND capable of doing what we needed. Mightybytes has fit that bill fully. They',re personal, values-driven, and prepare top-notch work. They adjoin very regularly and effectively, use new/cutting-edge tools to help us get an edge, and they TRULY apprehend ",who we are", so that they can make customized recommendations, instead of just ",cookie cutter", ideas.
Describe the project in detail.
We did a FULL website overhaul. Content, indexing, blog, forms, etc. It was a project and a half. But, the website has carried us VERY successfully for over 5 years, and was built in a way that allowed us to handle a lot of it ourselves as we',ve grown. They also helped us handle an SEO strategy with long-term goals including AB testing and form testing as well. This has allowed us to ",clean up", a lot of our lead sources and see what veritably works best.
Were there any dedicated handlers or teams that you worked with?
We had a team lead along with many other specific employees (full, design, implementation, etc). For our ongoing project, we have our main account likeness, who regularly brings in additional employees for help on specific issues/needs.
Results accomplishd
What results did you accomplish unitedly with ?
We',ve seen a solid uptick in leads and converted accounts since switching our website, and this was the commencement of our ",digital era", internally. We moved almost all client interaction to our website, which has gotten us much more internally streamlined. As we',ve good-tuned our SEO results, we',ve been able to pinpoint how to get the leads we want to verity click in, and make the ones we DON',T want go away. This is an iterative process, but Mightybytes works closely with us on this.
How do you rate the interaction and interaction with ?
Very. They use Asana (helpful) and have a very good interaction phraseology. Not pushy, they take the time to KNOW us, so that they can work best WITH us.
What precisely do you attend to be the key specialty of ?
Values. They veritably do put their money where their mouth is. They are not looking to make a fast buck here, but to make long term relationships that boon all parties. We like that.
What should be done better, if there are any desired improvements?
Not veritably. I can',t ponder of anything I',d change.
