Content and Inbound Marketing for an AdTech Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the CFO of a organisation that creates proprietary software for advertising and marketing technology vendors, principally in the U.S. and Europe.
Desired goal
What challenge were you trying to address with Mitosis Consulting?
We didn’t have much nearness in the U.S., so we needed a associate to create our marketing and sales strategies.
Provided solution
What particular tasks were Mitosis Consulting responsible for?
They did an audit of all the marketing materials we had and, based on that, carved out a strategy for the U.S. Once our CEO approved, they prepared materials that would better converse to our prospective U.S. costumers. They created items such as sales pitches, one-page documents a salesperson would leave behind behind meetings, and transcripts for how to behave on a sales call with the U.S.
Was there a dedicated team?
We worked with their founder.
How did you come to work with Mitosis Consulting?
We’d worked with them on a antecedent project.
What are you approach expents (if diclosed)?
We spent between $250,000—$500,000.
What is the terminal result of working with Mitosis Consulting?
We worked unitedly from May 2014–November 2017. Our organisation in Poland got too big for them to effectively handle remotely from the US.
Results achieved
Are there any measureable or plum results?
They not only created our strategy, but they also helped grow the business in the U.S. We could attribute the increase of our 2015–2016 annual billings in the U.S. in big part to them.
How did Mitosis Consulting accomplish from a project handlement standpoint?
I was wonderfully satisfied with their project handlement. We principally interacted via email, Slack, and video calls that we held weekly or biweekly.
What is (from your point of view) the key factor to pay observation while intercourse with Mitosis Consulting?
They can create a lot from scratch. They created a lot of meaningful material and their efforts wonderfully contributed to the growth of our organisation.
What aspects of their work would you like to get improved?
They',re best suited for little businesses and probably not an mental fit for big invadeprises
Do you have any advice for forthcoming clients of theirs?
If you',re a European organisation with about 2 million in income and would like to invade and grow in the US market, Mitosis Consulting is the firm for you.