SEO for Tech Manufacturer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, special information is amended.
Introductory information
A fast induction on the buyer’s organisation
I was a senior ruler of claim, digital and growth marketing at a tech manufacturing organisation.
Desired goal
What challenge were you trying to address with MKG Marketing?
We needed to create our infrastructure correctly from a digital ecosystem and lifecycle treatment perspective. They have a specific expertise in digital and claim marketing, and what we leverage them for is SEO, edifice the fundamental hearerss, and being able to sustain that growth and being able to articulate the correct digital storyline to those clients.
Provided solution
What particular tasks were MKG Marketing responsible for?
When it comes to tactical implementation, they never shied away, they always had their hands in different projects. It was both full optimization, hearers segmenting, backlink analysis, backlink optimization and help with PPC. They never walked away from a challenge we presented to them, so they did in creating that core athwart many different areas of digital marketing.
We are a data organisation, whether it',s in big data, conquer data treatment, data governance, both special and open cloud exploration, they',re constantly trying to better the structure by helping capture and facilitate the data in ways that boon the business.
Was there a dedicated team?
My day-to-day touch was Jenna (Account Director, MKG Marketing). I would also have touch with Mike (CEO, MKG Marketing) Kerry (COO, MKG Marketing ), and Christian (SEM Director, MKG Marketing).
How did you come to work with MKG Marketing?
MKG was verity a referral of my senior VP of digital marketing. I enjoyed working with them so much, and saw big results in doing so, that I brought them on to associate with me at my new organisation.
What are you access expents (if diclosed)?
I',ve invested over $600,000.
What is the terminal result of working with MKG Marketing?
We began working unitedly in December 2017, and our engagement is ongoing.
Results accomplishd
Are there any measureable or plum results?
The general consensus is that their condition is rare. MKG doesn',t necessarily hire the new-grad, or someone just out of college. They take a different access to hiring more subject substance experts within areas of expertise. I ponder that sets them aloof from a lot of different agencies. I',m an expert in the digital analytics space, so I need outside, third party expertise when it comes to helping art and form a story to spread to electrical engineers. That',s where they set themselves over others in the activity. We need that deeper level of intimacy when it comes to SEO, and that deeper level of granularity when it comes to analytics, and adduceing it in the correct way.
How did MKG Marketing accomplish from a project treatment standpoint?
We use Skype, Zoom, Google Hangouts, OneDrive, and Microsoft Teams.
As far as project treatment goes, they',re very efficient. I hold them in very high compliments. It',s never a issue of digging too deep, it',s almost delivering the correct way.
When you associate with true entities you need to be able to create a reciprocated relationship. MKG went over and over to engender that alternate relationship. It was both strategic and tactical, well-inclined and familial. They never made it only almost the work side of things. They veritably embraced the family mentality that I was trying to fetch into the structure. To this day, they take a personal and professional interest in getting to know the structure, the different stakeholders, the different goals, both extrinsic and mental of each and see stakeholder, and adduce that to the strategic flow they were looking to accomplish.
What is (from your point of view) the key factor to pay observation while intercourse with MKG Marketing?
They very easily befit part of your working core and your working family, which is very significant to me. I frequently joke with my team that we',re with each other more than we',re with our families, so we',re going to laugh, cry, celebrate, and discuss unitedly. MKG fits themselves into that dynamic, doing what they do at a terrible level, in that same tenor. They',re not always looking for the money, they',re looking for you to accomplish your goals. I',ve worked with some of the larger type of agencies and smaller boutique agencies. I',ve never establish an agency outside of MKG that was so ready to be a part of our family, not just integrating us into theirs.
What aspects of their work would you like to get betterd?
Truth be told, no. I',m a stickler for wanting to better. I would say the only thing was, when I was looking to onboard a new paid search agency, MKG was part of the converse. I had carte blanche in making this determination, but the one coup d',état was that they had to use the Adobe Marketing stack. MKG did not do that. Instead of MKG catering to what we wanted, they were upfront and honorable in assertion ",we do things a different way",. I veritably respected that. They said they would rather stick to their values and be honorable in what they',re capable of versus catering to what the client wanted. I view that more as a real.
