App Marketing for Information Marketplace Platform
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the VP of fruit marketing and strategy for a interactions platform. We create marketplaces for niche B2C industries that include mode tone video and chat messaging features.
Desired goal
What challenge were you trying to address with Moburst?
We were eighteen months into the fruit life cycle of a cross-platform collective entertainment solution. We had occupied three different digital agencies with mixed achievement and needed a new vendor to upgrade the fruit. Our first goal was to gain high-value modeers in an efficient and cost-effective mode.
Provided solution
What particular tasks were Moburst responsible for?
Our cross-platform fruit is useful for both web and mobile. As our strategic marketing associate, Moburst has executed a strategy to help us decrease our bestow and increase income.
What is the team compound?
Jon (US Director of Accounts, Moburst) is our main point of touch. Lior (Co-Founder &, COO, Moburst) focuses on the strategy side.
How did you come to work with Moburst?
We sent out an RFP. Moburst submitted a throw, which stood out over the other agencies that responded. The team audited our acquisition and retention programs. They then did a deep dive into the analysis of the challenges, putting unitedly case studies and strategic recommendations to instrument should they be hired. What',s more, Moburst was connected to third-party associates, which had big possible value. We appreciated their powerful mobile outgrowth experiences.
What is the terminal result of working with Moburst?
We began working with them in February 2018 and have signed on for another year.
Results achieved
Are there any measureable or plum results?
We enhanced profitability by dark our cost per acquisition (CPA). That has enabled us to layer the business. Moburst helped us befit more efficient and smarter almost targeting. Overall, they have done a big job sorting through our disorganized data analytics and tracking methods.
How did Moburst accomplish from a project treatment standpoint?
They proactively track see front of the project. We have no complaints at all. The teams collaborate via Asana.
What is (from your point of view) the key factor to pay observation while intercourse with Moburst?
The team is a powerful full-service agency. Moburst',s success on the mobile side distinguishes the team from other vendors. But they',ve handled our platform',s web side just as well. They are strategic thinkers that engender creative solutions. I have been on the agency side myself and I know that their mindset is advantageous for a organisation like ours.
What fronts of their work would you like to get improved?
We all have room for advancement, there is nothing major to cite.
Do you have any advice for possible modeers?
Moburst was able to hit the ground running owing we granted detailed background on our organisation and platform. It is significant for the client to ideate from the set since they are the subject-matter expert for the fruit being developed.
