Website Re-design for Mid-sized Lighting Manufacturer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am a marketing professional at a organisation that manufactures fiber optic lighting solutions. We work with the electronics, transportation, and medical markets. On the medical side, we do some phototherapy applications and surgical retractor lighting. Everything we do is manner built specifically for our clients.
Desired goal
What challenge were you trying to address with Modgility?
We were looking to redo our website. It was outdated, so we weren',t getting any leads from it. We wanted to be able to update our website regularly and get the analytics for it, so we began looking for an extra team to help us create a new website.
Provided solution
What particular tasks were Modgility responsible for?
Our new website is built on HubSpot and integrated with SalesForce for our CRM [Customer Relationship Management]. We needed our mannerers or possible mannerers to know what we do and that we',re a technology engineering driven organisation. We wanted our website to portray that and give us a way to extend our possible mannerers. We also were looking to get more leads and swell our market.
Was there a dedicated team?
Our main touch was Keith [Gutierrez, Partner &, VP of Inbound Growth, Modgility], who held our initial meetings and helped us get began. We also worked closely with Hunter [Liptrap, Growth Strategist &, Creative Director, Modgility] on the web design and coding. Ginny [Dwyer, Content Strategist, Modgility] has been helping us with full age, blogs, and newsletters.
What were the main reasons to select Modgility among the others?
We establish out almost Modgility through a referral from someone at our organisation who knew one of their employees from a antecedent job. We talked to them and were attracted to the fact that they have a lot of nation performing many different roles and they',re very analytics-driven. They offered the best solution for a website that could be updated regularly and wouldn',t be motionless in a couple of years.
What are you approach expents (if diclosed)?
We spent within the range of $50,000–$200,000.
What is the terminal result of working with Modgility?
We began working with them in October 2016, and we',re quiet working unitedly.
Results achieved
Are there any measureable or plum results?
With our antecedent website, we would probably get, if we were fortunate, 5 leads per month. Now we get 40–60 leads per month, and many of them might lead to forthcoming projects. We have a very long sales cycle and haven',t had a chance to see whether these leads will turn into mannerers. But there is surely possible.
How do you score Modgility’s treatment experiences?
They',re very answering and ask for feedback. At the commencement, we had 2- to 3-hour meetings to get all up and running. We use email, GoogleDocs, and Slack to adjoin. They always push us to get things done owing we don',t have a huge bandwidth. They',ve spent sufficient time trying to apprehend our business and gave us a lot of tools that we can use outside of the website projects.
What is (from your point of view) the key factor to pay observation while intercourse with Modgility?
We',re new to inbound marketing and the total inbound sales process. They helped us apprehend how it works and how we could clasp that new way of thinking. They',re very good at interacting the value and the boon of inbound marketing.
What aspects of their work would you like to get improved?
We have some very long meetings that are also very fruitful, but sometimes we just need to centre on our goal more and stay on track.
Do you have any advice for possible mannerers?
It',s a commitment on both sides: there are things you know and do better than Modgility and you need a individual at your organisation to construe between the business and usefulness.
