Some details
When the New York Rangers approached Mole Street for experiential marketing, they were looking for a unique and innovative live activation to engage with fans at Madison Square Garden as well as onsite at Playoff game viewing parties at RangersTown and the Pennsy. The Rangers had just made it to the Eastern Conference semifinals and were matched up against the Ottawa Senators.
https://www.molestreet.com/work/rangers-cheer-machine/