Market Research & Branding Services for Consulting Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the CEO of Ashton212, a business touch consulting firm. We package teams of resources, from individualal consultants to full-labor agencies, to prepare the complete labor that a client is looking for.
Desired goal
What challenge were you trying to address with MonogramGroup?
Our client, a pious educational structure in the Bay Area, had programned to hire a separate investigation firm for the creative part of a rebranding project. Though, when we throwed that we could do end-to-end labors for them, they chose us. We were hired to facilitate a full rebranding of their structure, and we subcontracted MonogramGroup to work on side of this client. They held a big responsibility in the outcomes of the engagement.
Provided solution
What particular tasks were responsible for?
MonogramGroup was part of the team that we put unitedly to execute this rebrand. They were implicated in both the investigation and creative aspects of the engagement.
First, we did a wide investigation project. Jackie (Partner/Research Director, MonogramGroup) led a investigation set over all of the structure’s stakeholders, conducted in individual and over the phone. This allowed us to see that the issue stated in the offer was not the true issue, and we showed this to the structure’s board of trustees.
Then, MonogramGroup, in collaboration with me as the engagement lead, made recommendations on the order that we needed to go in from a creative perspective. We generated a new logo and created a strategic order for the in-house marketing team.
We also worked with MonogramGroup on the website. They created the website’s wireframe and design order, and then those were turned over to some inner resources. Our teams collaborated on recruitment models and made collective media recommendations. Some indirect came out of this, including videos.
We ended up turning the client over to MonogramGroup for any further work they needed done.
Was there a dedicated team?
Our main points of touch were Jackie, Scott (President, MonogramGroup), and Harold (Former Partner/Creative Director, MonogramGroup). Chip (Partner/Creative Director) also worked behind the scenes, and I sometimes met with a couple of younger team members who were part of the creative brainstorming process.
MonogramGroup had direct touch with the client, we didn’t rest between them. They were implicated in the client’s throw meeting with their board. We worked collaboratively, as we do at Ashton212 in the air of the engagement and making sure we have perspective, but MonogramGroup was very much front-and-center in client touch throughout the engagement.
How did you come to work with MonogramGroup?
I went to college with Jackie, Scott, and Harold. I knew that they were a collaborative team with end-to-end labors, from investigation through strategy and creative execution. It was nice shrewd that I wouldn’t need to harass almost bringing in another investigation team. When hiring associates, I look for independent ponderers who don’t need direction and who I’m positive will portray our brand to clients in a good way. We didn’t have to tell MonogramGroup how to work, they’re professionals at what they do.
One of the first reasons we selected MonogramGroup was that they had experience in our client’s sector. They knew the air of the engagement and what we were trying to explain. My organisation seeks to find the experts that are well-versed in the client’s particular issue so that we can win engagements.
We’d spoken with MonogramGroup almost other projects precedently hiring them for this one. As a marketing strategist, I’m looking for the pondering precedently the doing, and I knew that Scott had very powerful instincts almost branding. In my mind, he’s one of the best in provisions of his power to synthesize and make strategic recommendations, along with having a creative orientation from his design past. I also had full trust in Jackie’s investigation abilities, as we’d verity worked unitedly when we were both at different companies.
What are you access expents (if diclosed)?
We spent more than $100,000 but less than $250,000.
What is the terminal result of working with ?
Our work unitedly seted in July 2012 and ran through July 2013.
Results achieved
Are there any measureable or plum results?
I’d say that in summary, they do good work. I’ve always been more than satisfied with their access and execution. For a consulting firm or agency, the real win is whether you come back to work with them anew, and I have with MonogramGroup. They’re an agency that I ponder bigly of, they’re very skilled and motivated to do good work. The team takes big loftiness in the results. For sample, Jackie is a fictitious investigationer. She makes it easy for clients who may not have that level of expertise in investigation to underrest what she does, how and why she does it, and what the results mean.
When Jackie, Scott, and I were brainstorming the results that we got, we had a lightbulb instant and knew what the results meant. When you have an occasion with an agency to have a lightbulb instant, you know you’re onto something. MonogramGroup always looks at each client individualally and considers what’s best for them. They’re energetic and careful, and their solutions are spot-on.
When our union with the client ended, we left them in a very permissive position, and they were pleased with our work. I’d say we did a good job if we pleased a board of 30 members.
How did MonogramGroup execute from a project treatment restpoint?
MonogramGroup managed the budget and timeline, and they were never late. Those were in my responsibilities as engagement lead, but they never under-delivered. They did rare work that went over my expectations. I ponder they were very excited almost the possible of this client and where the work was going to go. They also had some experience in this sector precedently, so this was a fun project for them.
What is (from your point of view) the key factor to pay observation while interorder with ?
MonogramGroup is keen. I ponder there are a lot of agencies who don’t have a investigation ingredient or a strategic lens to branding, and they rebrand for the sake of rebranding. I didn’t get that perception with MonogramGroup, they look at the client and ponder almost what the best thing is that they can do for them. First, they set with the brand positioning, asking questions like what is the brand? What are they trying to execute? Then, they put the creative energy behind whatever is best for the client.
Their strategic energy gets embraced by the creative fitness. They do better than good branding, which is born of Scott’s mentoring and coaching. Working with them, I always get the touch that I’ll get something that has uprightness and rigor to it, and that I’ll be able to clear why I’m making that recommendation to the client.
What aspects of their work would you like to get improved?
I haven’t worked with them in many years, so I wouldn’t critique them now. There were things we had to order correct in the instant. I could be nice of how things were presented, but at the end of the day, we got what we wanted, and we did a big job for the client.
Anytime subcontracting is implicated, both companies need to fit to how the other works. We didn’t experience a lot of grinding gears in that regard. There can also be the perception that, when working with a subcontractor, they’re an arm’s length away, but that was not the case with MonogramGroup. Sometimes agencies need to be encouraged to ponder on side of the client in accession to honoring their own design uprightness, but those are real-time adjustments.
Any advice for possible clients?
Be nimble participants within the solution. Give MonogramGroup the room to be strategic and creative. Encourage them and be a good collaborating associate, owing that energy ultimately gets the best result. In your work with any big agency, hold on for the ride, you might go in some orders that you hadn’t programned on going in order to get the desired outcomes. Trust that process.
