Branding for Student Loan Financial Aid Non-Profit
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
I work for Great Lakes Higher Education Corporation &, Affiliates on the Great Lakes Educational Loan Services, Inc. side.
What is your position?
I’m the Director of Marketing and Communications. I superintend separate different teams for inner interaction, yielding documentation, and our outer interactions team that works on interaction with the student loan borrowers whose loans we labor. I also have a client interactions team that focuses on the schools and lenders to which we prepare different labors and fruits.
Desired goal
What business challenge were you trying to address with Morsekode?
We needed to work on brand strategy and positioning. We wanted to tell a better overall story of who we are, not only in our running business but with the possible of extending into new business lines in the forthcoming.
Provided solution
Please draw the aim of their involvement in biger detail.
They began with a deep dive into our organisation, activity, and background, along with interviews. Then, they did an in-depth competitive analysis by leading seeing what our key rival',s online nearness is and the force of their brands. This gave us a big knowledge of where we were with regard to our rivals. Morsekode held a workshop for almost a dozen of us in marketing and sales, to get a better idea of how we see ourselves and where we want to be in the forthcoming. They created a terminal strategy recommendation introduction for us with some positioning grids which included the key messaging hierarchy to take advanced. They also produced an inner manifesto video to use to set effective our story better.
How did you come to work with Morsekode?
I had worked with Morsekode with a antecedent employer and occupied with them on separate projects while I was in that role. Being very snug with the condition of the work that they had done for us there, led me to promise with them anew.
Could you prepare a perception of the size of this start in financial provisions?
It was in the $10,000 to $50,000 range.
What is the terminal result of working with ?
We are wrapping up. You could call it completed at this stage.
Results achieved
Could you share any statistics or metrics from this promisement?
So far, we',ve gotten good full to position ourselves well. To execute that, we',re updating our website, to line up with that positioning and pondering almost other branding ideas.
How did Morsekode accomplish from a project treatment standpoint?
Their project treatment has been veritably powerful and they do a terrific job of listening. Morsekode is very in tune with what you',re asking for and your expectations. They',re very good at care the project moving and are realistic almost timelines.
What distinguishes Morsekode from other preparers?
The biggest thing for us was how well Morsekode listened to us. The end fruit we got is condition work. I',ve worked with them on higher education finance and law enforcement biometric tools – both with no issue knowledge the material. Morsekode gives big measured opinions to help make the fruit better.
Is there anything Morsekode could have improved or done differently?
There',s veritably nothing I can ponder of.
