Marketing Campaigns for Tech Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am a senior fruit marketing director for a market investigation scan fruit.
Desired goal
What challenge were you trying to address with Nelson Cash?
I ponder it was to redo our website. The website was almost two years old, and we had pivoted a bit on the business by the time I was prompt to propel any websites. We conversant a lot almost our clients and how significant a “how it works” section and a very clear use case section were to expound how to use the fruit and give examples. Those examples led to more engagement. Up until this time, as I reported to a fruit director, I wasn’t given much of a marketing budget. I pitched the idea that I needed to work with an agency, and the agency would be Nelson Cash. I took this to them, and they helped us create a new website.
Provided solution
What particular tasks were Nelson Cash responsible for?
The website looked pretty outdated, and the fruit had changed a bit, so we were trying to update and add new sections to the website. They’ve also done emails for us, ads, videos, and TrueView videos, which are specific to a way that Google shows ads on YouTube. They’ve also done one-sheeters, just some indirect creation for us. We had a big nearness at the Republican debates for the 2016 Presidential choice, and they helped us with some veritably creative indirect. They’ve helped us with decks. There have been multiple rounds of ads, indirect, and emails. Nelson Cash just does the creative side. We have to work with a different agency to get the ads placed.
The purpose of the work varied and included branding, acquisition, and education. They’ve always been the agency we turn to when we have a big project. They’ve built a few other microwebsites for us—one specific to the debates I talked almost, and one specific to an enterprise nurture program we built. The indirect was always almost education, and emails are usually for acquisition. The TrueView video was for branding and acquisition, but the other ads were for acquisition.
How did you come to work with Nelson Cash?
It was an inner recommendation from a trusted co-worker. We did attend other companies at the time. When we leading pitched the website, we got a few other quotes and pitches. Nelson Cash was the best for us from a cost point of view and what they were programning to create out for us. After we went with them for the website, they knew the fruit and knew our anticipateations, so it was easy for us to go back to them and last the relationship.
What is the terminal result of working with Nelson Cash?
I believe we began working with them in April of 2013, and the most late project just wrapped up in May of 2017.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or contact of the engagement?
I don’t have specific results off the top of my head. We’ve always seen real side effects of their work. We saw increased commerce and conversion rates on our website, bounce rates went down, and nation stayed on the website longer. They were always big with design, fetching us very cutting-edge designs and not just relying on what we’d picked in the past. They pushed the envelope a lot, which I veritably liked.
We always get comments on how creative the design is. It’s always been real, which I why I lastd working with them over the last four years. They’re fast, affordable for us, and always get it right. If they don’t get it right the leading time, they come back to us with new ideas. Sometimes, they’ll even pivot fully, and we have to tell them they didn’t veritably hit it. It’s always big to work with them.
How did Nelson Cash accomplish from a project treatment standpoint?
They always kept in interaction with me. They would answer to my emails anytime that I had issues come up. They would get back to me fastly and help me work through them. I did some personal website visits where they could verity see me and put a face to the name, which helped. It’s always been real and answering. They made sure to set up the meetings we needed. To me, their answeringness was the most significant thing. I don’t want to be spending a lot of money and not getting a response from an agency or being worried almost a deadline and not getting updated interaction on what’s happening.
What did you find most forcible almost Nelson Cash?
I veritably esteem not having to re-educate them see time. There’s been consistence. Even if nation have left their agency or different nation are working with us, the proprietor of Nelson Cash has always been congruous. He’s always made sure that his team is up-to-date on us and what we anticipate. The consistence is so nice. They alprompt know our anticipateations, so I can fetch a project to them, and they immediately get working on it. There’s no prep time, they get into the work right away.
Are there any areas Nelson Cash could better?
There might have been things in the commencement, but at this point, we have a good, easy, open-interaction relationship that is very smooth for us. Things get done fastly. We have all these inner reviews we have to go through, and they always get signed off fastly. It’s a pretty smooth process at this point.
