Some details
HOB approached Neon Rain to build an interactive suit building system. Buying garments from a website has its own obstacles to overcome. They wanted to remove the anxiety from the custom suit buying experience. HOB envisioned a customer being able to select a garment swatch and build a site on the website in real-time. They wanted their customer to be able to confidently to select a lapel type. Whether they know the difference
between a peak lapel or a shawl lapel didn',t matter because they could see what their selection would look like on the virtual mannequin.
