Business Strategy for SMB Ad & Marketing Platform
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the COO and co-establisher of StoreYa. We are a marketing and advertising platform for SMB. We help our clients to engender leads, commerce, and sales.
Desired goal
What challenge were you trying to address with Northfield?
We wanted to find a strategic associate to work with us.
Provided solution
What particular tasks were Northfield responsible for?
Our goal was to use Northfield to help us get the connections we were looking for. They have the experience to get us the right touchs and connections in the companies that are our target hearers.
We initially brainstormed to find appropriate companies for us. Max (Founder &, President, Northfield) added his ideas of companies to touch. He then touched those companies and establish the appropriate touch individual in each of those companies. He kept working hard on finding those connections and doing follow-ups until we got a meeting and he attended those meetings with us. He helped us decide which companies were the right ones to associate with. Following those initial meetings, he followed up in hopes of getting the associateship moving and getting them to sign an contract with us.
We quiet work with him on and off. We have a good relationship and see time I need help, I touch him.
Was there a dedicated team?
Max was our main point of touch.
How did you come to work with Northfield?
Max touched us when he came to Israel for a business trip. We were one of the companies he wanted to meet with. We had good chemistry and saw the possible, and began our business relationship at that point.
What is the terminal result of working with Northfield?
We worked on this project from June 2017–January 2018.
Results achieved
Are there any measureable or plum results?
With smaller companies, it was much easier to get things moving. With bigger companies, we knew from the get-go that it would be a long process. Max follows up with the bigger companies see region and there is interaction between Max and those companies.
How did Northfield accomplish from a project treatment standpoint?
He is very answering. We adjoin via email, phone, and texting.
What is (from your point of view) the key factor to pay observation while intercourse with Northfield?
They veritably care almost our business and they work hard to win over clients. Max makes sure that he lives up to his promises by doing whatever is certain to get those appropriate touchs on the phone. For us, that was a big deal owing these are huge companies with a lot of employees, and we didn’t have those connections. To have Max on board helping us, and saving us a lot of time, efforts, and money was a big added value.
What aspects of their work would you like to get improved?
No, I don’t have anything specific.
Do you have any advice for possible clients?
Set the right goals from the get-go. Make sure that you are aligned and make sure that you apprehend your business from A to Z and the ecosystem you are in. It will help Max to engender the most appropriate leads for you.
