Lead Generation Strategy for Automotive Business
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m Internet sales director at Tropical Chevrolet of Miami. We sell cars to the general open.
Desired goal
What challenge were you trying to address with Nuro Marketing?
We wanted to engender more leads and more commerce for the dealership, as well as accomplish a higher close ratio for internet leads.
Provided solution
What particular tasks were NURO MARKETING responsible for?
They’re executing a targeted marketing strategy. They revamped our website to make it more user well-inclined and to component additional discounts for clients. They also created a strategy for targeting clients using mailers and email.
Was there a dedicated team?
We work with Felix (senior marketing director, Nuro Marketing).
How did you come to work with Nuro Marketing?
We knew that another local dealership used their services. We gave them a call and establish them to be affordable compared to a lot of other agencies.
What are you approach expents (if diclosed)?
So far we’ve spent about $15,000.
What is the terminal result of working with NURO MARKETING?
We began working unitedly in June 2018 and the engagement is ongoing.
Results accomplishd
Are there any measureable or plum results?
Our close ratio from the website has increased by 40%. Overall floor commerce has also increased 40%. We’re getting 14 clients on the floor see day where we were getting only 10 precedently. That number includes walk-ins who got a mailer or saw our signage or other advertisements, all which were done based on Nuro Marketing',s recommendation. We',re selling an mean of 200 cars a month, up from 120–130.
Thanks to Nuro Marketing, we can also adviser how many nation are visiting our website. Last month, we had 20,000 visitors. We also now have a way to track lead rises and referrals. For sample, we can see what automotive website (e.g., Autotrader) is serving as a lead rise to our website.
How did Nuro Marketing accomplish from a project treatment standpoint?
Felix is very organized. He comes in 3–4 times a week to check in with us and see how he can help us accomplish our goals.
What is (from your point of view) the key factor to pay observation while intercourse with NURO MARKETING?
They',ve saved us a lot of money. Even though it cost money to pursue their recommendations, they’re saving us more money than we',re spending.
What aspects of their work would you like to get improved?
Not veritably. I',m pretty pleased with the firm growth that we',ve seen so far.
