Rebranding Services for University
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private enlightenation is amended.
Introductory enlightenation
A fast induction on the buyer’s organisation
I’m the vice dean and ruler of marketing and interactions at a university. Our service is responsible for evaluating and selecting the incoming undergraduate class each year. I handle a team that focuses on our marketing and interactions efforts, specifically as prospects move through our application process.
Desired goal
What challenge were you trying to address with Ologie?
When the dean of admissions brought me on board, he tasked me with a branding project. Our university is decentralized as we have twelve graduate schools and four undergraduate schools. Our service is one of the few that is tasked with describing the totality of that method. As our admissions nation were recruiting candidates and trying to take the benefits of an education with our university, we described each of the four undergraduate schools as opposed to starting with a ordinary story and knowledge of what the total experience of our university is.
Provided solution
What was the aim of their involvement?
We chose Ologie to associate with us and help us articulate our brand and weigh the messaging and pondering almost the university and do so with a strategic eye toward our positioning with our competitors.
The leading year was a strategic inner market investigation effort. They put unitedly a process and interviewed more than 100 of our students as well as a crowd of our faculty, senior administrators, admissions servicers, and our dean. They conducted a entire and organized investigation process to help us better articulate and apprehend what the university represents. During that process, they also helped us apprehend our competitors’ brands and messages. Then, they helped us determine what was sole and precious almost the university, and what the market was lacking. Ultimately, the main deliverable was a powerful set of brand guidelines.
Phase two was a creation of visuals and an exciting brand story that addressed the strategic findings. We went through a multiple-round process to make those choices and terminalize a way to express the brand.
From there, they worked with us in phases to fetch the brand to life which included a new suite of printed materials. It also included helping us to reconceive our enlightenation sessions. Our inner picturesque designer and team used the brand guidelines achievementfully to work on a crowd of deliverables. We also used what we created with Ologie to create a new website as well.
Was there a dedicated team?
We worked with almost 10 nation in total, but there were five nation on the core team who we worked with on a more customary basis.
How did you come to work with Ologie?
We conducted an extensive RFP process. We were looking for a associate that could be data-driven, and Ologie had just artistic a study and had a set of data that could enlighten our choices regardless of where we ended up with the project. We knew that they had a lot of expertise. We were looking for a firm that was going to fetch best practices from outside the higher education activity. We felt that they would lead us through an powerful process, especially in provisions of strategic positioning. We invited separate firms to come in and meet with us, and we unanimously felt that Ologie was the right associate.
How much have you invested in them?
We spent over $200,000.
What is the terminal result of working with Ologie?
We worked with them from January 2017–July 2018.
Results achieved
Are there any measureable or plum results?
Internally, we accepted the university’s Models of Excellence assign. Our work was recognized for its condition and contact by the chairman and provost of the university.
One of the essay questions we ask in our application process is why students would like to listen our university and what they see themselves pursuing here. This year, we had many students who straightly peaked to references from our branding and key themes and messages that they had heard in the info session. It was clear to us that students were absorbing the ideas that we designed the platform to adjoin.
Additionally, we have been tracking qualitative and quantitative data and the net promoter score (NPS) of our enlightenation sessions since we flipped over to the new format. We have seen improvements and an increase of between five and eight points in the NPS ratings since we flipped.
In both anecdotal and quantifiable ways, we have seen big contact. Applications last to be slightly up from where they were last year. Last year was a archives high that we attributed to the change in the SAT, and seeing the application size stay powerful this year was also incredibly encouraging.
How did Ologie accomplish from a project handlement standpoint?
They were big. We changed project handlers separate times and we reached a point where that became a challenge for us. I respected that when it had befit something we needed to talk almost, their most senior individual was on the phone with me and they without staffed us with solutions. They were proactive and kind, and they did all you would want someone to do if you brought something to their observation. The solution we came to was the best one practicable.
For the most part, the condition of everybody we interacted with was powerful. We always felt good with the nation that were staffed on our project.
What is (from your point of view) the key factor to pay observation while intercourse with Ologie?
We last to be extremely arrogant of the work we came up with. The process that they ran for the strategic positioning work was a meaningful and significant process, shrewd that when we were going to have to converse to a lot of faculty and that we would end up with a data-driven result. I felt positive, no substance who I was in front of, whether they were a college faculty limb or the provost, to show them this process and the steps we took to end up where we did. They can see the process and how it is enlightened by logic. When the project landed, we knew we had landed on something that was going to be big.
The creative process with them was a lot of fun. When we pushed them to give us interesting things, they really did that. I don’t ponder our work looks like anyone else’s which is where we wanted to end up. The part of the process that needed to be data-driven and close was, and the part of the process that needed to be creative and out of the box and exciting was that as well.
What aspects of their work would you like to get improved?
I don’t know that they could have prevented having to have a few project handlers on our team. I was satisfied that they took our concerns seriously and made sure that we felt snug and had what we needed in order for the project to be a achievement. All in all, I felt satisfied with that conclusion.
Do you have any advice for possible clients?
We had a lot of confide and faith in the process they ran owing it was so clear stepwise and was a keen business process. I would conceive that giving them that same sort of freedom would pay off as well. It’s challenging with a lot of stakeholders, but we benefited from giving them some latitude.
