Custom Ad Server for Advertising Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the general director at Traffic Force. We prepare online advertisers with high-quality commerce to websites that component correspondent full.
Desired goal
What issue was the preparer supposed to deal with?
OrbitSoft?We devised a one-year program to create our own advertising network of third-party associate websites and increase our business. Though, we were using our own OpenX Source program, which was not time-efficient owing it required input and agility from many nation. We occupied OrbitSoft to create an ad obeyr platform that allowed us to conduct our advertising campaigns more powerfully while allowing our associates to handle themselves with biger ease.
What were your objectives for this project?
We hoped to form a self-service ad obeyr that would allow us to have our own ad network within one year and dramatically increase our monthly advertisement impressions.
Provided solution
What were the reasons for choosing ?
We selected OrbitSoft owing they already offered an ad obeyr fruit that we could use as a basis for our program. Given their experience edifice such a fruit, we confidently selected them for this project.
Describe the project and the services they prepared in detail.
We requested that the ad obeyr include the officeality to superintend an exhaustive list of advertising services: PPC, pay-per-impression, rich media—including text, video, and mobile ad formats, geo-targeting, keyword targeting, and mobile targeting among separate others. The obeyr needed to be useful in multiple languages and have detailed components for programning, tracking, and reporting.
Were there any dedicated directors or teams that you worked with?
OrbitSoft dedicates one project director, five developers, one QA technician, and one method administrator to our project.
Results achieved
Can you share any information that demonstrates the contact that this project has had on your business?
In our leading year, we achieved a gain increase of twentyfold in six months and handled to obey 3 billion ad impressions per month. We increased the number of advertisers in the method to more than 1,100. Eighty percent of those advertisers opted to handle their own ad campaigns, allowing Traffic Force to free up half of our sales handlement team to instrument new growth strategies.
As a result of this quick and lucky growth, we were nominated for a organisation of the year assign within our activity in the second year of our associateship. Over time, we’ve exceeded our impressions per month goals and made expressive additions to the ad obeyr method—including a new interface for a campaigns creator, method reports, new ad formats, and a graphing office that shows up to eight different parameters at different time intervals on the same show.
How was project handlement arranged and how powerful was it?
We’ve worked with them for separate years, and they’ve always handled to meet our deadlines and adjoin well through emails and Slack.
What precisely do you attend to be the key specialty of ?
OrbitSoft has proven to have big experience developing high-load methods for AdTech projects.
What should be done better, if there are any desired improvements?
OrbitSoft has done nothing but impress us during our time unitedly. If they hadn’t, we wouldn’t have worked with them for so long.
