Some details
Client: The Beauty Underground
Project: North American Hairstyling Awards, Las Vegas (60 second spot)
Beauty Underground is about as high fashion as it gets. The BU team let us loose on this one! They needed a ",knock your socks off", sixty second visual experience to deliver to the 4,000+ guests that would be attending the IBS in Las Vegas.
The only rule: focus on the beautiful craftsmanship of hair and
makeup.Our solution: Bury the models with soil, flour, foam and syrup.