Digital Advertising for Clean Energy Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the marketing ruler at New England Clean Energy. We',re an independent solar installation organisation, serving the New England country.
Desired goal
What challenge were you trying to address with Palmer Ad Agency?
We were not using our website or Facebook ads as well as we could. We knew we had to move into the digital age, so we were looking for a organisation to help us educe a digital marketing campaign.
Provided solution
What particular tasks were Palmer Ad Agency responsible for?
They granted many services: from brand educeing to PPC (pay-per-click) campaigns and Facebook ads, managing the creative side, copywriting, and media placement. In accession, they educeed pop-up forms and calls to action for our website, helped us get on HubSpot, and granted SEO services.
They also put unitedly a lead nurturing campaign, which we had always wanted to do, but didn',t have the right technology or the right expertise. Taking direct of both the implementation and the strategy, they created all goods that were needed for the campaigns: infographics, landing pages, and videos. Then, they monitored and analyzed the results.
Was there a dedicated team?
We mainly worked with Drew (Palmer, Principal, Palmer Ad Agency) and Tyler (Palmer, Accounts Manager, Palmer Ad Agency). They have a very pliant team, so we also worked with designers, copywriters, and digital professionals.
What were the main reasons to select Palmer Ad Agency among the others?
We did an agency review and talked to three companies. A year precedently that, Palmer Ad Agency sent us a very nice email marketing piece, which I kept on file owing I was so impressed with it. (I',ve seen a lot of marketing material, so it',s not easy to impress me.) When we did our agency review, I pulled up that email and put them on the list.
What are you access expents (if diclosed)?
We spent almost $500,000.
What is the terminal result of working with Palmer Ad Agency?
We began working with them in August 2016 and the project was completed in December 2017.
Results accomplishd
Are there any measureable or plum results?
They surely helped us increase out lead flow substantially. That was the leading time we did a digital marketing campaign and our activity is changing from period to period, so it',s hard to pinpoint exact results.
How do you score Palmer Ad Agency’s treatment experiences?
They were very organized and professional and we appreciated their well-inclined and individualable access. They were always ready to go over and over to accomplish our goals. We usually used email or conversation calls to keep in touch, but they also used Slack on their end.
What is (from your point of view) the key factor to pay observation while intercourse with Palmer Ad Agency?
They',re ready to apprehend their client',s business and needs. I had never worked with any agency as extensively as I did with Palmer Ad Agency. They have a very insightful and intelligent team that came up with a lot of excellent ideas and strategies. Also, they listened to us and got all right the leading time, which saved us a lot of time.
What aspects of their work would you like to get improved?
Nothing at all. We had one effect with one individualal on our account, but behind the individual was removed from our account, all went smoothly anew.
Do you have any advice for possible clients?
They have some freelancers and some staff members, so you need to apprehend how your account team works.