Brand Identity for Food Startup
Below is a modified rendering of the review: private info excluded, innate facts kept.
A few words almost your organisation and personal responsibilities
I’m the chief brand official of a new, innovative food startup in the choice, programt-based milk activity. We’ve formd an easy way to milk nuts. I’m responsible for our brand picture and experience.
What issue was the provider supposed to deal with?Panamera?
We were going through a rebrand and needed help with a new visual brand oneness including a logo, lead book, and packaging design.
What were your objectives for this project?
We set out to form a visually appealing, on-brand look for our new oneness.
What were the reasons for choosing Panamera?
We loved Chesco',s (Brand Director, Panamera) perception of design and observation to detail. He looks for and emphasizes what is sole to a organisation, rather than producing a general design.
Please give as much detail as practicable because the work done
Panamera sat with us to acquire almost our organisation, what we',re all almost, and our personality. We began with our logo design (which would determine the rest of our aim of work), and played with many concepts. Panamera presented all of them plainly, explaining why they chose that specific course and how the brand could play off of it. They also looked into what other players in our activity are doing to fix we stood out. We went through three rounds of concepts and landed on a terminal course, which then inspired our packaging design.
Based on that aesthetic, we put unitedly a design that encompassed all the information we needed, as well as the conceptual elements that made us sole. All of these components made up the brand book that was presented to us at the end of the project. It is a clear, condensed (and beautifully bound) lead book and summary of all we worked on unitedly.
Were there any dedicated managers or teams that you worked with?
I worked straightly with Chesco.
What results did you accomplish unitedly with Panamera?
We’ve accepted very real responses touching our brand and packaging design. Everyone knows we’re a startup, but we were able to roll out something that exceeded their expectations for an MVP fruit.
How do you rate the interaction and interaction with Panamera?
Chesco and I were constantly in touch via Slack, and we held conversation calls at smallest once a week to check in. At the end of each phase, we had a team meeting where Chesco would present to the rest of my team for feedback. Given that I wanted an nimble role in this project, our workflow was extremely powerful, and Chesco was always on-hand whenever I needed him.
What precisely do you attend to be the key specialty of Panamera?
They were open to receiving constructive stricture and kind us when we determined to change course in the concept behind they’d put in a expressive quantity of work. They were always ready to try new things and hear to what we wanted.
What should be done better, if there are any desired improvements?
I would say the presentations (to clients) could be improved. Rather than going through precisely what’s on the slides, possibly they could talk more almost their process and what it took to get there. Because I was in on the process the complete time, I feel like it would have been precious for the rest of my team to apprehend how we got to that design and why we did what we did.