Some details
When working with brands, it',s critical that there is consistency. Discovery needed to put together a guide that would allow their teams to understand what advertising content was appropriate and aligned to their brand values. This document further provided clarity in regards to brand and advertising issues that arise as projects are developed. Internal documents don',t need to be boring! In fact, they should also reflect the
brand values and personality in order to better express the critical content. #DiscoveryLATAM #guides