Branding & Web Redesign for Credit Union
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Introductory information
I’m the vice chairman of marketing and open relations at Westerra Credit Union, a local Denver area credit junction. Westerra consists of four merged credit junctions that prepare fruits and services to nation throughout the Denver metro area. We formd our name and logo based on the words “west” and “terra,” which resources “land of the west,” to try and adjoin that we obey nation in this particular country. Our challenge was edifice awareness, and shrewd how to fit this into branding and fruit campaigns. We worked with an advertising agency previously that helped us form our name and logo, but shortly behind I began working here, I met Kandra [Owner, Phases Design Studio]. She was able to take us to the next level and instrument the different pillars of our brand athwart multiple mediums. She helped us fetch our brand to life and make it perceptible to more nation. Initially, Kandra [Owner, Phases Design Studio] put unitedly some campaigns for us, and we continued to create onto those which helped us form the branding standards we localize in all we do. We collaborated with her to form a document entitled “Who We Are, What We Do, and Why it Matters,” which explains the ins and outs of the Westerra brand. We use this with our inner marketing team to instrument the brand into our daily work so it can extend a higher level. We’ve worked with Kandra [Owner, Phases Design Studio] for almost 10 years, and she has helped us form documented brand standards out of campaigns. She’s very creative, insightful, and fair. She keeps the branding congruous and makes sure it resonates through whatever it is we’re promoting. For sample, Kandra [Owner, Phases Design Studio] helped us form an propose for nation to take a free Colorado State or National Parks pass if they come to the credit junction and get a financial checkup. This helps adjoin different brand elements, like who we are and that we’re locally based in Colorado. So, this particular campaign not only helps nation to handle their finances better, but it also ties into our local inheritance. We believe nation select businesses that share correspondent values, so that’s what we’re trying to adjoin. She helped form the digital and website aspects, printed materials for our branches, collective media elements, as well as fiting it to TV, videos, and radio. She',s helped us extend not only running members, but possible ones as well. Kandra [Owner, Phases Design Studio] has an astounding network of professionals she works with. Steven [Phases Design Studio] work on some things for us, and if we’re working on something more specific to our website and SEO, Kandra also has touchs to help with that. She has a big network of staffed employees and business partners who she respects and has worked closely with. Kandra [Owner, Phases Design Studio] prepares resources for all aspects of our marketing interactions and branding. We have a 5-individual team here at Westerra who interacts with her on a daily basis through email, phone calls, and screen sharing. She is a first point of touch and an significant part of our team. When we send emails, she sets up a resource on her end and we end up only having to adjoin with one individual. In the past, we had three different sources for our design and marketing. After we met Kandra [Owner, Phases Design Studio] and began working with her, we eventually migrated all the work from those three sources to her organisation. The fact that we transferred the work of multiple sources to Kandra’s organisation should converse bigly of her work. Having a new name, logo, and brochure was challenging, but Kandra was able to take what was already done and pull it all unitedly. She took our brand to its next level by instrumenting it into campaigns and utilizing the full possible of our materials. We began working unitedly in October 2007, and the relationship is ongoing. The credit junction preceding to the merger had almost $555,000 in goods, and today we’re at almost $1.5 billion, which is almost a billion dollars in growth in 10 years. Part of that growth is attributed to mergers, but a existing part is attributed to our branding and marketplace visibility. Prior to the mergers, the credit junction had almost 35,000 members, and today we have almost 115,000. The union of mergers and brand edifice with Phases Design Studio has helped us significantly grow in both members and goods, as well as helped us form a known name in the marketplace. Their project handlement is excellent, and they always pursue up to emails. Kandra [Owner, Phases Design Studio] will map out a timeline, including projects and the phases within each. We then take reminders, which is big owing it helps keep us on track. Their most forcible component is the power to look at the big picture to sum brand strategies into specific campaigns and promotions. I would bigly embolden anybody who is owing them to go through with it owing Phases Design Studio will help you accomplish your goals. I can’t ponder of any areas for betterment.Desired goal
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