PR for a Mobile App Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the head of PR and influencer relationships at a mobile gaming publisher based in Germany.
Desired goal
What challenge were you trying to address with Pocket Whale?
Pocket Whale is our associate consultancy since we have excellently a little PR team internally. They have the resources we need to conduct an interpolitical campaign that covers many markets globally for the propel of our fruits on the App Store and Google Play
Provided solution
What particular tasks were PocketWhale responsible for?
We had separate fruit propeles that were fastly approaching. They rapidly coordinated with us to compile all the goods like video materials, messages and press releases we needed to gain the best practicable press for our fruits. They then approached hundreds of journalists and secured big coverage for our propeles athwart multiple markets.
They supported us in answering user requests almost features like how to play our fruits almost the propel of these games. Mainly, they functioned as our agency of choice to amplify messaging we produced in-house. They worked on a transmitted agency standard which executes on client',s materials and campaign vision and then goes away and gets the media coverage we need to drive commerce to the App Store and Google Play for our newly propeled game.
What is the team compound?
Our main point of touch was the CEO of Pocket Whale.
We chose them based on a mixture of word of mouth, other testimonies, and a uniform level of their expertness once we began attractive. The mobile gaming activity includes a vast number of companies and fruits, but only a few key nation when you go to events that stay congruous from one conversation to the next. Pocket Whale is famous in the activity as a big PR team to aid your apps and games online.What is the terminal result of working with PocketWhale?
We worked unitedly from May to June of 2016.
Results achieved
Are there any measureable or plum results?
Pocket Whale acquired laudable press for the propel of our fruit. This media coverage exceeded our expectations and had a expressive touch on the number of fundamental installs that came in during the leading three weeks of our fruit propel, which contributed to separate million downloads even within the leading couple of days the fruit was live on the App Store and Google Play. This propel was a big achievement for us, and Pocket Whale played a big part in that.
The team thoroughly understands how to sell video games. They',re exceptionally apprehensionable almost PR best practice in the mobile gaming, activity, which is a solid but very young and rapidly emerging market. Pocket Whale',s CEO specifically has a grade-A vision of how to sell mobile fruits like ours. Thanks to their keen apprehension of our fruits, I have a deep level of confide in the team.
How did Pocket Whale accomplish from a project treatment standpoint?
Pocket Whale',s streamlined workflow was helpful for a fairly little team like ours. We worked in a relatively lean, nimble way. We corresponded over Skype and email.
It worked well to have one point of touch who I could send all our goods and materials to. They disseminated this full to all the interpolitical territories we wanted to sell the fruit.
I most appreciated Pocket Whale',s emotion for our fruit, which translated into a wonderfully achievementful PR campaign. Coupled with their already deep apprehension of the market, they could pick up the USPs in our fruit. What aspects of their work would you like to get improved?
Since they were growing as a organisation at the time, we skilled some slower periods. That',s just the essence of staffing up, though, and it didn',t cause any issues with our campaign. At worst, we just had to wait an hour or two longer for an email response.
Do you have any advice for possible clients?
My advice to any forthcoming client of Pocket Whale is to go forward with trust. I like their work standard and have befit friends with their team since I began working with them. The mobile gaming market doesn',t have very many peculiar PR agencies, so they are in many ways a saving favor.
