Some details
THE CHALLENGE: Building, differentiating and marketing a brand new -- global minded -- tech startup entering a cluttered and competitive market with hopes to build a new kind of community for music artists and professionals
Finding, engaging and gaining interest from new potential investors, advisory board, and music veterans to join
THE STRATEGY: To establish the product among music professionals
through social media strategy, press, community management, launch event, first marketing video, partnerships and collaborations with Music Festivals, and Grammy award winning music veterans, and other brands for the sake of providing opportunities for the members of the community
THE RESULT: After consulting and working directly with CEO and Co-Founder on the brand development and strategy, Melboss went from roughly 200 non-active users, to establishing their presence in the U.S. and Europe with physical presence in Palo Alto, CA and Spain with +100k users across the globe, today. They received additional funding and are currently with a solid advisory board due to brand attractiveness and overall steady growth.