Some details
This is a non profit public radio station. Many people are unaware of this, but Google offers a grant program worth $10,000/month for real 501c',3 with websites that have substantial content. We took over the account, optimized and managed it. As a result, we maxed out their budget, which was one of the criteria required to get them to the GrantsPro, which is $40,000/month.
We easily achieved that within several months,
and now the client has the advertising spend to execute on many of their programs through the Google PPC we',ve done.
