Some details
The New Media Advocacy Project (aka NMAP) combines legal expertise with cutting-edge communication tools to strengthen human rights and social justice work.
NMAP came to Radish with a need for a new brand identity and website designs that would help them stand out as an organization that pushes the boundaries of new media to advance human rights. Because of this, they sought to establish branding that would encompass
the legal, human rights, and media aspects of their work, while also connecting them to a wider range of their target audience, global advocates.For the website, they wanted it to express all they have to offer and their notable impact in a concise, compelling way, with an evergreen freshness and the ability to feature their extensive project portfolio. One of the main challenges was to strike a balance - for the brand and site to not come across as an ad agency or production company, but at the same time stand out from competitors.