About RED Branding company in Springville, United States
For more than 18 years, RED has created excellent design. As we learned to incorporate targeted emotional research into each project, we see more success for our clients, and design that is more than aesthetics or decoration. Each project reaches the cor
Branding agencies come in all types and sizes. So many designers afford you creative beautiful logos signage and print. So why hire REDKOR amongst the sea of choices?
When we opened our doors in 1996 we were one of the regular design agencies that you see today. We provided design work for companies. Our process started with talking to our clients creating art presenting choices and then our clients guessed at what would work in the market place to deliver the story and the sizzle for products and brands. Sometimes this tactic worked and other times it was? a flat out mess.
During the winter of 2001 we had one meeting in particular where we presented three new concept. Different decision-makers contended about what direction to go on the product line. We had our hunches about what would work and years of experience helped us produce excellent art. However we didnt have any data to back up our strategy. Two guys at the meeting got in a fight. For our safety security escorted us out of the building.
Around the same time we were in another meeting with a direct sales company. The sales leaders came together to approve product packaging. The top distributors all had their personal brand and culture to maintain. They had strong opinions about what works and what doesnt. We were left again and again at the drawing table to appease the views of all these decision-makers.
We could provide our clients the concrete data of consumers choices and their own words about their decisions.
For REDKOR creating a brand means having a reliable system to showcase your vision mission and purpose in a way that resonates and connects with customers. We design images colors photography and elements that reinforce your message and inspire consumer confidence. REDKORs strategy organizes emotional responses and memories consumers have with your brand and quantifies the why behind the design choices.
During this FREE in-person meeting we will help you clarify your mission and purpose see the direction of your next product line understand your target market and define your best product attributes and top benefits.
We will uncover where you are as a company clearly see your competitive edge and begin qualitative research to understand how your customers see you. We then develop the keywords and the key benefits you offer as the start of your story. We create design-concepts followed by testing to see their impact. After finalizing the design we will create a style guide for your team.
Enjoy seeing the fruits of your new brand and strategy! We expect you to see increased sales connect you to more customers and grow your brand awareness. The best part comes when you start seeing a return on your investment.
REDKORs strategy organizes emotional responses and memories consumers have with your brand and quantifies the why behind the design choices.
That's why RED, Research:Emotion:Design
