Some details
Canyon State was looking for a partner to consult with them on improving the quality and effectiveness of their social communications. They felt like their social presence was drab and unremarkable. Their existing partner wasn’t quite up to snuff on the details, so they were primed to find an agency that could strategize, execute, analyze, and iterate all under one roof.
Good social strategy is all about two things:
brand and audience. Canyon State had one of those two.They knew who they were (their brand), but they hadn’t thought through what was important to the different segments of their audience. To kick off the relationship, we conducted a social strategy workshop with the CEO and VP of Marketing to uncover Canyon State’s goals, vision, and current markers – as well as getting to know their target audience.
With the Canyon State team backing our social strategy, we began executing it with extreme prejudice. But execution was only half of the plan. We started measuring and analyzing the data behind the execution and fed it back to Canyon State. We proactively came to the table with ideas on how to iterate our strategy to maximize engagement.
This level of proactive and client-centered consultative behavior led to measurable success for Canyon State.
