Some details
DollarDays, an online wholesale distributor and closeout company, was in desperate need of help on the website front. The site hadn’t been touched since the company’s founding in 2001. Yeah, you can imagine the problem already. Frankly, we were amazed the the company still had a customer base. The turn-of-the-millennium user interface was clunky and confusing, and ads were everywhere.
It was easy to assume that a simple
reskin would solve all of DollarDays’ problems. After all, that’s what the RFP asked for. But we suspected there was something else going on behind the screen, so to speak.On top of the website redesign, Resound proposed an audit to help DollarDays get insight on who was visiting the site and why. There had to be something compelling about the business for visitors to put up with the 2001-era UI and zero mobile optimization.
Going the extra mile sure paid off. We crafted a new brand experience for visitors to the site, and it was designed specifically based on data collected from the audit.
“We couldn',t be happier about the new site. The improvements made were exactly what our customers wanted. The strong feedback we',re getting tells us we',re doing something right!” - Marc Joseph, CEO
